Content Marketing - The Power of the Question for SEO

The Summit Podcast

Content marketing, Search Engine Optimization, Digital Marketing - oh my! Where should you begin, what should you do, and how do you get the most out of your limited resources? SEO is changing and the algorithms are becoming more human. So how do you capitalize on it?
In this episode of The Summit Lorraine and Kyle discuss:

• How marketing is becoming more like sales
• Using content to create powerful SEO
• Picking the right questions to answer
• Why powerful SEO and content isn't as hard as "techy's" make it

About Lorraine Ball
Ringleader, head honcho, top cat – take your pick. After spending too many years in the corporate world, Lorraine was tired of the bureaucracy, the sameness, and the bad coffee. Instead of forcing herself to fit inside a square hole any longer, she founded Roundpeg out of her house 18 years ago and has since assembled a band of talented misfits with the same goals, belief in strategy and love of cats.

As the host of "More than a few words" podcast, Lorraine has marketing conversations for business owners. During her brief conversations with marketing professionals from around the world she discusses digital and traditional marketing, web design, technology and leadership in 10 minutes or less.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Hamer Marketing Group
Helping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.
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