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E48: Why Business Leaders Need to Be Patient With MarTech ROI
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Manage episode 418506038 series 3555870
Kandungan disediakan oleh Ankur Gattani. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ankur Gattani atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.
- (00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets
- (06:11) - MarTech: Bridging Old-School and New-Age Busines
- (13:43) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies
- (21:01) - Leadership Perspectives on Unlocking Retention Success
- (29:24) - Talent Supply in Digital Transformation: Keyur's Insights
90 episod
Kongsi
