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The Rise Of Usage-Based Pricing And Insights On Enterprise Technology Pricing Strategy With Sam Lee

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Manage episode 321687581 series 2921458
Kandungan disediakan oleh Sapphire Ventures. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sapphire Ventures atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Usage-based pricing is not new. We’ve been using it for decades on our electric bills and whatnot. What’s new is that it has gained a lot more acceptance at present when it comes to pricing enterprise software. What is driving this acceptance and how has it helped SaaS startups in their growth? Sam Lee, the Director of Pricing Strategy and Monetization at Snowflake, discusses how this system works for his company and how it can work (or not work) for others. He also shares other insights about pricing strategy, including a discussion on why value-based pricing has become the most popular paradigm at present, as well as how companies can hone in to the perfect pricing mechanism for their products.

Love the show? Subscribe, rate, review, and share! SapphireVentures.com

  continue reading

20 episod

Artwork
iconKongsi
 
Manage episode 321687581 series 2921458
Kandungan disediakan oleh Sapphire Ventures. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sapphire Ventures atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Usage-based pricing is not new. We’ve been using it for decades on our electric bills and whatnot. What’s new is that it has gained a lot more acceptance at present when it comes to pricing enterprise software. What is driving this acceptance and how has it helped SaaS startups in their growth? Sam Lee, the Director of Pricing Strategy and Monetization at Snowflake, discusses how this system works for his company and how it can work (or not work) for others. He also shares other insights about pricing strategy, including a discussion on why value-based pricing has become the most popular paradigm at present, as well as how companies can hone in to the perfect pricing mechanism for their products.

Love the show? Subscribe, rate, review, and share! SapphireVentures.com

  continue reading

20 episod

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