Founder Feature: Becca Wright of Piedmont Pennies

The Startup CPG Podcast

In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Becca Wright, the founder of Piedmont Pennies, to discuss the journey of turning a cherished family recipe into a thriving business. Becca shares the story behind her signature bite-sized cheesy biscuit crackers, inspired by her granddad’s recipe from North Carolina, and how she transitioned from corporate America to starting her own business.

Learn about the challenges and success of bootstrapping a CPG brand, navigating manufacturing processes, scaling while maintaining quality, and finding unique retail opportunities that align with the brand's identity. Becca also opens up about the joys of building a team, creating meaningful connections with employees, and staying true to her vision despite the pressures of the industry.

Whether you’re curious about the ins and outs of manufacturing, retail expansion strategies, or the emotional highs and lows of entrepreneurship, this episode offers a candid, inspiring look at the hustle behind Piedmont Pennies. Plus, don’t miss Becca’s tips on staying grounded and building a business with heart.

Join us for this conversation, and don’t forget to check out Piedmont Pennies at piedmontpennies.com. Use code STARTUPCPG for 15% off your order and support small businesses!

Listen in as they share about:

• Inspiration and Founding Story of Piedmont Pennies
• Manufacturing Process
• Retail Expansion and Marketing
• Bootstrapping and Funding
• Company Values
• Customer Engagement
• Community and Support
• Future Goals

Episode Links:

Website: https://piedmontpennies.com/

LinkedIn: https://www.linkedin.com/in/beccajordanwright/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [e-mail]
• Episode music by Super Fantastics