Founder Feature: Val Emanuel of Rif Care

The Startup CPG Podcast

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Exile

1
Episode 10: From Refugee to Radical 44:09

2 years ago44:09

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44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

about a year ago 37:16

MP3•Laman utama episod

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Val Emanuel, the inspiring co-founder of Rif Care, a two-year-old feminine care brand that prioritizes sustainability and wellness. Val shares the journey behind Rif Care's creation, from identifying gaps in the market for elevated, eco-friendly period products to overcoming challenges in manufacturing and scaling the business. She opens up about her diverse career path, the importance of sustainability in product innovation, and the invaluable lessons learned from working at iconic companies like GOOP.

Val delves into key entrepreneurial insights, including building a retail presence with brands like Erewhon, leveraging TikTok and social media for growth. She also highlights the realities of being a female founder of color, the role of grant funding, and the value of accelerators in driving business growth. Plus, Val shares practical advice on scaling a team, pursuing grants, and preparing for Riff Care’s 2025 goals, which include expanding retail partnerships and surpassing $1 million in sales.

Don’t miss these actionable insights on navigating the CPG industry and building a sustainable brand —tune in now!

Listen in as they share about:

Origins of Riff Care
Early Challenges and Launch
Funding and Growth Strategies
Marketing and Sales
Identifying Market Gaps
Marketing and Sales Strategies
Challenges as a Founder
Future Plans for 2025
Advice for Founders

Episode Links:

Website: https://rifcare.com

LinkedIn: https://www.linkedin.com/in/valemanuel/

Instagram: malibumama__

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Join the Startup CPG Slack community (20K+ members and growing!)
Follow @startupcpg
Visit host Daniel's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

260 episod

#Entrepreneur #Business #Startup CPG #CPG #Startup #Food #Beverage #Entrepreneurship

Founder Feature: Val Emanuel of Rif Care

The Startup CPG Podcast

published about a year ago

Kongsi

MP3•Laman utama episod

Don’t miss these actionable insights on navigating the CPG industry and building a sustainable brand —tune in now!

Listen in as they share about:

Origins of Riff Care
Early Challenges and Launch
Funding and Growth Strategies
Marketing and Sales
Identifying Market Gaps
Marketing and Sales Strategies
Challenges as a Founder
Future Plans for 2025
Advice for Founders

Episode Links:

Website: https://rifcare.com

LinkedIn: https://www.linkedin.com/in/valemanuel/

Instagram: malibumama__

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Join the Startup CPG Slack community (20K+ members and growing!)
Follow @startupcpg
Visit host Daniel's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

260 episod

#Entrepreneur #Business #Startup CPG #CPG #Startup #Food #Beverage #Entrepreneurship

Semua episod

1
Founder Feature: Ranwei Chiang of Abstinence Spirits 34:01

4 days ago34:01

34:01

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Ranwei Chiang, the CEO and owner of Abstinence Spirits, a brand redefining non-alcoholic beverages with bold flavors and sophisticated botanical blends. Ranwei shares the inspiring journey behind Abstinence Spirits, from its roots in South Africa’s Cape Floral Kingdom to its expansion in the U.S. market. They discuss the rising trend of non-alcoholic options, how Abstinence Spirits differentiates itself with depth and complexity, and the challenges and successes of building a brand in an emerging category. Ranwei also dives into the company's approach to retail, e-commerce, grassroots marketing, and the importance of building strong industry relationships. Plus, she shares insights on entrepreneurship, financial strategy, and maintaining work-life balance while growing a business. Tune in to learn how Abstinence Spirits is making waves in the beverage industry! Listen in as they share about: Origin & Founding Story Abstinence Spirits Product Line and Innovation Growth and Consumer Trends Marketing and Sales Strategy Retail and Distribution Approach Engagement with Bartenders and Mixologists Advice for Entrepreneurs Episode Links: Website: https://drinkabstinence.com/ LinkedIn: https://www.linkedin.com/in/ranwei-chiang-6b38014/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

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#185 - Commercial Kitchen vs. Co-Man: Where to Make Your First $1M of Product 56:51

7 days ago56:51

56:51

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder and CEO of Amped Kitchens, and Jaime Valenti-Jordan of Catapult Commercialization Services, to break down one of the biggest decisions early-stage food brands face: Should you produce in a commercial kitchen or work with a co-manufacturer (Co-man)? They discuss the pros and cons of each approach, how to scale from small-batch production to full-scale manufacturing, the hidden costs and challenges of both options, when to transition from one model to another, and why cash flow is the most critical factor for growing brands. With real-world insights from brands like Beyond Meat, 4th & Heart, and Chubby Snacks, this episode is packed with valuable advice on how to build a profitable and scalable CPG business. Plus, stay till the end for an impromptu Startup CPG band jingle you won’t want to miss. Listen now! Thanks to our sponsor Amped Kitchens. To find out more about their commercial kitchen facilities in LA & Chicago, email leasing@ampedkitchens.com and mention Startup CPG To connect with the Catapult Commercialization Services team for help scaling up, visit https://bit.ly/catapultcpg Listen in as they share about: What is a Commercial Kitchen Who should use a commercial kitchen What is a co-man Who should go straight to a co-man Cost Comparisons The Financial Realities of Scaling a Food Brand Key Takeaways for Founders Episode Links: Amped Kitchens Website Mott Smith’s LinkedIn Catapult Commercialization Services Website Jamie’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

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Founder Feature: Philip Teverow of Yolélé 33:46

11 days ago33:46

33:46

In this episode of The Startup CPG Podcast , Grace Kennedy sits down with Philip Teverow, co-founder of Yolélé, an African food brand bringing Fonio, a gluten-free ancient grain, to the U.S. market. Philip shares the inspiring story of how he and his business partner, Chef Pierre Thiam, embarked on a mission to introduce African flavors to a wider audience while supporting West African farmers and sustainable agriculture. Philip discusses the challenges of building a supply chain from West Africa to the U.S., how Yolélé secured Whole Foods as its first major retailer, and why food service is their next big focus. He also dives into the unexpected rise of Fonio beer, how Yolélé is expanding into new product categories, and offers valuable advice for emerging CPG founders navigating distribution and growth. If you’re curious about innovative food businesses, sustainable supply chains, or simply want to try Fonio chips for yourself, this episode is a must-listen! Listen in as they share about: The Origins of Yolélé Fonio – An Ancient African Grain Expanding Product Line & Retail Presence Supply Chain Challenges & Solutions Surprising Uses of Fonio Business Growth & Strategy Advice for CPG Entrepreneurs Episode Links: Website: https://yolele.com/ LinkedIn: https://www.linkedin.com/in/philip-teverow-9215962/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

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BONUS: Winter Fancy Food Show Recap 40:37

13 days ago40:37

40:37

In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team, as well as Brendan Cravitz from Azabu x Meatless Future and Maxi Heidenblut from Häppy Candy, to recap the Winter Fancy Food Show in Las Vegas. The team shares behind-the-scenes insights on what made Startup CPG's section a must-visit for retailers and buyers, the power of community-driven brand support, and how small brands can maximize their trade show experience. Brendan and Maxi discuss their brand highlights, key buyer meetings (including Whole Foods!), and the ROI of attending a show like Fancy Foods. From cross-pollination of brand connections to tips on making the most of networking events, booth setups, and pitch opportunities, this episode is packed with actionable insights for emerging food and beverage brands. Thinking about showcasing your brand at the next Fancy Food Show or joining the Startup CPG community? Tune in now! Listen in as they share about: Fancy Food Winter Show Experience & Highlights Factors that Helped Brands Succeed at the Show Differences Between Fancy Food Show and Other Trade Shows Lessons Learned for Future Shows Why Join the Startup CPG Section? Future Opportunities Episode Links: Kiki on LinkedIn Patricia on LinkedIn Brendan on LinkedIn IG: @meatlessfuture_jp @meatlessfuture_us @azabufoods Maxi on LinkedIn IG: https://www.instagram.com/haeppy.candy/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

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#184 -Distributor Spotlight: Karen Slusher of Azure Standard 45:32

14 days ago45:32

45:32

In this episode of the Startup CPG Podcast , Daniel Scharff sits down with Karen Slusher, Chief Experience Officer of Azure Standard, to explore how this unique distributor is transforming the CPG industry. Karen shares Azure's mission-driven approach to supporting emerging and independent brands, with a focus on sustainability, transparency, and innovative distribution models like buying clubs and partnerships with independent stores. Karen dives into Azure’s family-owned ethos, its commitment to clean, organic, and non-GMO products, and how they help brands grow without compromising their values. You’ll also hear about the personal touches that set Azure apart, from collaborative relationships with vendors to creative solutions like backhauling and affordable promotional opportunities. Plus, Karen gives insights into the booming demand for bulk products, the benefits of carob as a chocolate alternative, and how Azure stays true to its roots while continuing to grow. If you’re a brand looking to make a meaningful impact in the market—or just curious about how Azure operates with heart and integrity—this episode is a must-listen! Listen in as they share about: Azure Standard’s Unique Business Model Azure’s Mission & Values Benefits for Emerging Brands Logistics & Cost Savings for Brands Azure’s Customer Base & Shopping Experience Trade Show & Brand Partnerships Azure-Owned Brands: Missy J’s Carob How Brands Can Join Azure Standard Episode Links: Website: https://www.azurestandard.com/ LinkedIn: https://www.linkedin.com/in/karenthompsonslusher Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

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Founder Feature: Akua Boakye Okunseinde of Karité 40:26

18 days ago40:26

40:26

In this episode of Startup CPG, Grace Kennedy sits down with Akua Boakye Okunseinde, one of the co-founders of Karité, a skincare brand rooted in the power of shea butter. Akua shares the inspiring story of how she and her two sisters—each with distinct professional backgrounds—came together to build a brand that blends Ghanaian heritage with dermatologist-backed skincare. Akua shares the brand’s evolution from a passion project to an established business, detailing key milestones such as securing retail partnerships, expanding to Amazon, and conducting clinical testing to validate product efficacy. She also provides insights into the challenges of scaling a beauty brand, the importance of omnichannel distribution, and the role of education in driving consumer engagement. Plus, Akua discusses Karité’s commitment to ethical sourcing through women-led cooperatives in Ghana, reinforcing the brand’s dedication to quality and impact. If you're an entrepreneur looking for insights on brand differentiation, breaking into retail, and building a mission-driven business, this episode is packed with valuable lessons. Listen now! Listen in as they share about: About Karité Retail vs. Direct-to-Consumer (DTC) Strategy Amazon & E-Commerce Expansion Marketing & Brand Awareness Clinical Testing & Product Differentiation Challenges & Lessons Learned Product Expansion & Future Plans Episode Links: Website: https://www.mykarite.com/ Instagram: https://www.instagram.com/mykarite LinkedIn: https://www.linkedin.com/in/akua-boakye-okunseinde-345a7412/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

1
#183 - How AI is Helping CPG Brands with Lentiful and FocusFuel 45:30

21 days ago45:30

45:30

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space. Ben shares how AI tools like Claude have revolutionized his email marketing, product development, and even customer insights, helping him craft better messaging, streamline operations, and identify key customer trends. He reveals how AI helped Lentiful optimize its product formulations, enhance email engagement, and even uncover celebrity customers. Daniel Herz explains how FocusFuel has used AI from day one—starting with name and branding ideation, all the way to email marketing, prospecting, and even investor pitch decks. He highlights how AI acts as a “CMO in your pocket,” optimizing marketing strategies, refining consumer targeting, and speeding up decision-making. Together, they discuss the power of AI in making small teams more efficient, the importance of human oversight, and where AI is headed in the CPG industry. Whether you're a startup founder or just AI-curious, this episode is packed with actionable insights on how to leverage AI for your brand’s success. If you'd like to submit how you're using AI or for another call-in episode click the form here https://bit.ly/cpgstories Listen in as they share about: AI for Marketing & Email Copywriting AI for Customer Insights & Database Analysis AI for Sales Prospecting & Retail Strategy AI for Product Development & Formulation AI for Operations, Admin, and Legal Tasks The Future of AI in Business Episode Links: Ben Bacon Website: https://eatlentiful.com/ LinkedIn: https://www.linkedin.com/in/benjaminpbacon/ Daniel Herz Website: https://thefocusfuel.com/ LinkedIn: https://www.linkedin.com/in/daniel-herz/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

1
Founder Feature: Breanna and Jared Golestani of Kokada 41:42

25 days ago41:42

41:42

In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Breanna and Jared Golestani, the co-founders of Kokada, to discuss their journey from a kitchen experiment during the pandemic to launching a nationally distributed brand. As a husband-and-wife duo, they share how their love for food (and each other) led to the creation of their delicious coconut-based spreads and snacks. Breanna and Jared dive into the origins of Kokada, inspired by Breanna’s experiences playing volleyball for the Jamaican national team and her passion for creating a low-sugar, coconut-based treat. They recount their early days at farmers’ markets, their big break winning the NOSH Pitch Slam, and how they navigated funding, scaling, and building a supply chain—including working with international co-packers. They also highlight their new product launch, Kokada Dunks, a better-for-you twist on nostalgic snack packs. They discuss retail strategy, the importance of in-store demos, balancing growth with sustainability, and lessons learned in securing financing without compromising their long-term vision. Tune in now! Listen in as they share about: Origins & Inspiration for Kokada Scaling & Expansion Strategy Challenges in Supply Chain & Inventory Management Marketing & Driving Sales in Retail Funding & Financial Approach New Product Launch: Kokada Dunks Advice for Other Founders Episode Links: Website: https://kokada.com/ LinkedIn: https://www.linkedin.com/in/breanna-atkinson-golestani-588136b7/ LinkedIn: https://www.linkedin.com/in/jared-golestani/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

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BONUS: 2025 Shelfie Awards are Here! 36:10

27 days ago36:10

36:10

In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive deep into The Shelfie Awards, the biggest free awards program for emerging CPG brands. Now in its fifth year, the Shelfies offer small brands valuable visibility, credibility, and connections with retailers & media. They break down everything about the Shelfies —how they began, why they matter, and how they can help brands gain exposure. They also cover the judging process, what makes a winning product, and tips for applying. Plus, they introduce the new Sustainability Shelfies Award, sponsored by Green Spoon Sales, and share success stories of past winners who landed retailer deals and media coverage. Five years ago, Startup CPG began conducting the first and only awards program specifically for emerging CPG brands: The Shelfie Awards. The Shelfie Awards’ goal is to give exceptional small CPG brands an opportunity to be seen, and get recognition they deserve. The Shelfies eliminate typical hurdles involved in awards applications, creating opportunities for brands in their earliest stages. The Shelfies recognize + celebrate next-level product innovations, inspiring brand stories, and packaging that stops us in our tracks — we can’t wait to see what tricks you have up your CPG sleeves this year! Everything You Need to Know to Apply: Applications and product samples are accepted on a category-specific basis, based on month, starting on February 1st and ending on May 31st, 2025 (refer to shelfies guide for the full list of categories). Once you’ve noted your brand’s category month, prepare your samples accordingly for our judges. You’ll need to send in your application and product samples during your category month to be considered. Check out our official Shelfies guide Check out Shelfies Finalists & Winner of 2024 Listen in as they share about: Purpose of the Shelfie Awards The Evolution of the Shelfie Awards Judging Process The Impact of the Shelfie Awards Application Process & Timeline Community & Exposure Benefits Episode Links: Kiki on LinkedIn Patricia on LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

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#182 - Rewind: How to Crush Expo West 56:32

29 days ago56:32

56:32

Let’s rewind, refresh, and get you ready for this year’s Expo West! 🎉 This episode originally aired in February 2024, but trust us—the insights are still absolute gold. Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity. From prep hacks to pitch perfection, discover how to wow potential buyers. Master booth setup, keep samples fresh, and ace networking using LinkedIn and CPG Slack. Know the advanced strategies like the "buyer pick 'n roll," stand out in the crowd, and get tips on chasing down a buyer in the aisle. Whether you're a pro or a rookie, this episode gives you expert advice, anecdotes, and actionable strategies that can elevate your trade show adventure. Tune in now! Listen in as Matt, Pierre and Clara share about: Preparation and Goal-Setting Engaging Attendees with Concise Pitches Booth Planning and Fresh Samples Active Engagement and Decoy System Networking and Grant Opportunities Sample Distribution and Engagement Effective Post-Show Follow-ups Networking with Distributors Booth Design and Confidence Booth Management Strategies Protecting Energy and Handling Criticism Utilizing Brokers Business Card Strategies Episode Links: Matt Levine’s Website Matt Levine’s LinkedIn Clara’s Website Clara’s LinkedIn Pierre’s Website Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

1
Founder Feature: Ehime Eigbe-Akindele of Sweet Kiwi 34:43

5 weeks ago34:43

34:43

In this episode of The Startup CPG Podcast , Grace Kennedy chats with Ehime Eigbe-Akindele, founder of Sweet Kiwi, a frozen whipped Greek yogurt brand that combines functional nutrition with irresistible taste. Ehime shares her inspiring journey from working in bankruptcy litigation at Citigroup to creating a delicious and nutritious product. She talks about her leap into entrepreneurship, the pivotal moments that shaped Sweet Kiwi, and how she turned an idea from her home kitchen into a product featured in major retailers like Whole Foods. Ehime dives into the challenges of scaling a frozen product, the importance of branding and customer connection, and the lessons learned from navigating retail negotiations. She also discusses the value of building strong retailer relationships, the impact of rebranding, and the innovative collaborations Sweet Kiwi is pursuing—like their upcoming Smurfs-inspired product launch. Tune in to learn how Ehime is building a brand that's not only delicious but also impactful for communities! Listen in as they share about: Background of Sweet Kiwi Early Journey and Challenges Retail Strategy and Lessons Scaling the Brand Rebranding and Customer Insights Team and Growth Management Vision for 2025 and Beyond Advice for Founders Episode Links: Website: https://www.sweetkiwi.com/ LinkedIn: https://www.linkedin.com/in/theehime/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

1
Bonus: Tariffs 101 with Aaron Alpeter 23:39

5 weeks ago23:39

23:39

In this bonus episode of The Startup CPG Podcast, Daniel Scharff sits down with supply chain expert Aaron Alpeter, founder of Izba, to break down the latest tariff changes and what they mean for CPG brands. With new tariffs potentially impacting goods from Mexico, Canada, and China, Aaron explains the potential ripple effects on supply chains, pricing, and business strategies. From understanding the true objectives behind these tariffs to exploring practical steps brands can take—like tariff engineering, cost sensitivity analysis, and alternative sourcing—this episode offers a crucial deep dive into a rapidly evolving situation. Listen in as they share about: Purpose of the Tariffs Tariff Rates Effect on Foreign Brands Selling in the U.S. Immediate Impact on Businesses Business Strategies to Adapt Future of the Tariffs Episode Links: Website: https://www.izba.co/ LinkedIn: https://www.linkedin.com/in/aaron-alpeter/?originalSubdomain=ca Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

1
#181 - Buyer Spotlight: John Lane, Category Manager at Raley's 45:12

5 weeks ago45:12

45:12

In this episode of the Startup CPG podcast, Daniel Scharff is joined by John Lane, Category Manager for Snacks & Commercial Bread at Raley's, a division of The Raley's Companies (formerly Pantry buyer), to explore the evolving grocery landscape and the secrets behind Raley's success as a trusted grocery store chain for nearly 90 years. John shares his journey from bagging groceries to leading category management, insights into Raley's health-focused initiatives, and strategies for balancing legacy brands with emerging market entrants. Discover actionable advice for startups on standing out in the crowded grocery market, the importance of passion and planning in brand pitches, and how Raley's is shaping the future of healthy snacking. Don’t miss this insightful conversation—tune in now and follow the Startup CPG podcast for more episodes like this! Listen in as they share about: Overview of Raley’s Health and Wellness Initiatives Industry Trends and Snack Innovations Balancing Legacy and Emerging Brands Supporting Brands at Raley's Success Stories in Product Launches Networking and Trade Shows Episode Links: Website: https://www.raleys.com/ LinkedIn: https://www.linkedin.com/in/johnlane-raleys/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

1
Founder Feature: Brian Bethke of BEAR Maple Farms 37:37

6 weeks ago37:37

37:37

In this episode of The Startup CPG Podcast , Grace Kennedy sits down with Brian Bethke, founder of BEAR Maple Farms and winner of the 2024 Shelfie Award in the drink category. Brian shares his inspiring journey from building amplifiers for rock legends like Pearl Jam and Lenny Kravitz to creating a one-of-a-kind functional beverage featuring ginseng and maple water. Discover how BEAR Maple Farms combines the natural sweetness of maple water with the adaptogenic power of sustainably grown ginseng to deliver a refreshing, caffeine-free energy boost. Brian opens up about the challenges and triumphs of launching a CPG brand, the pivotal moments that shaped his entrepreneurial journey, and how critical feedback led to a transformative rebrand. Whether you're an aspiring entrepreneur or simply a fan of innovative beverages, this episode is packed with insights on building a team, navigating the CPG industry, and creating a product that’s good for the mind, body, and planet. Tune in to hear Brian’s story and learn how BEAR Maple is expanding nationally in 2025! Listen in as they share about: BEAR Maple Farms Origin Story Product Development Branding and Marketing Sales and Distribution Strategy Mentorship and Networking Community and Support Advice to Entrepreneurs Plans for 2025 Episode Links: Website: https://drinkbearmaple.com/ LinkedIn: https://www.linkedin.com/in/brian-bethke/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

1
#180 - Meet the Startup CPG Editor: Caitlin Bricker 38:37

6 weeks ago38:37

38:37

In this episode of the Startup CPG podcast, Daniel Scharff welcomes Caitlin Bricker, editor at Startup CPG, to dive into her journey from food service to retail buying and now to the editorial world. Caitlin shares her passion for finding purpose-driven brands, her insights into the evolving CPG ecosystem, and her unique perspective shaped by personal and professional experiences—including transformative moments that have influenced her approach to life and work. They discuss Caitlin’s role at Startup CPG, her commitment to highlighting innovative brands, and her favorite discoveries like Jubilee’s no sugar added, kid-friendly milk. From community events to virtual mixers and upcoming initiatives like the Grocery Run series, Caitlin reveals what makes Startup CPG’s ecosystem such a vibrant space for emerging brands. Whether you're a founder, a buyer, or just curious about the behind-the-scenes of the CPG world, this episode is packed with inspiration and actionable takeaways. Listen now! 📣 Want to get involved? Join the Startup CPG Slack community, explore free resources, and connect with like-minded innovators. Visit startupcpg.com and follow us for updates on upcoming events and initiatives. Don't miss this chance to level up your CPG journey! Listen in as they share about: Caitlin’s Role at Startup CPG Daily Work and Observations Personal and Professional Journey CPG Ecosystem and Philosophy CPG Community and Mission Events and Community Engagement Favorite Brands and Trends Team Dynamics and Outlook Advice for Brands and Community Members Episode Links: LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…

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