Drive Revenue by Maximizing Exposure and B2B Touchpoint Value with Juliette Kopecky, CMO of LinkSquares

The Stack

LinkSquares takes a personal approach to B2B marketing. Their intense and memorable event strategy doesn't just stop at the top of the funnel. Instead, they're pushing boundaries by maximizing the value of each touchpoint, ensuring a seamless journey for potential clients.

In this episode, Dan McGaw talks with Juliette Kopecky, CMO at LinkSquares, about her comprehensive event strategy. Juliette's strategy is based on the Mere-Exposure effect, and involves taking over events with intense visibility marketing, such as sponsoring the cocktail hour, sponsoring the lanyards, and having a big giveaway. After an event, LinkSquares follows up with leads using traditional methods, email marketing, ABM strategies, and nurture campaigns.

What is LinkSquares? LinkSquares is a company that specializes in contract lifecycle management (CLM) software. Their platform helps businesses automate and streamline the management of contracts, providing features such as contract creation, tracking, and analytics to improve efficiency and compliance using AI.

Main Takeaways:

• The Mere-Exposure Effect: Understand why every marketer should consider this psychological phenomenon to enhance brand familiarity and preference.
• Maximizing In-Person Touchpoints: Learn how to effectively gather and leverage data from in-person interactions to supercharge your marketing efforts.
• Strategic Content Enablement: Discover Juliette's content strategy that resonates with the audience and serves as a bridge between sales and marketing, ensuring alignment and success.

LinkSquares’s Stack

• HubSpot: A marketing and sales automation platform used by Link Squares to manage leads and campaigns.
• Seismic: A sales enablement platform adopted by Link Squares to track usage and create playbooks for their sales and success teams.
• Hubspot: An all-in-one inbound marketing, sales, and CRM platform that offers tools for email marketing, social media publishing, content management, and more.
• 6sense: An account engagement platform that helps firms accelerate sales by identifying, prioritizing, and engaging with prospects.
• Qualified: A conversational marketing platform designed to produce more sales pipeline by enabling sales teams to have real-time conversations with website visitors.
• Microsoft Clarity: A free-to-use analytics product built to help website managers improve their website experiences by better understanding site visitor behavior.
• HasOffers: Provides performance marketing software for creating your own mobile and/or desktop ad network.
• LinkSquares: A contract analytics and management solution that uses AI to help companies understand and act on their contract data.

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine, and take your sales to the next level.

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