Social Media 2024 Trends: LinkedIn, Instagram, TikTok, Facebook and Twitter

The Social Media Takeaway - Louise McDonnell

In this week's episode of the Social Media Takeaway, I am joined by Joanne Sweeney, a three-time bestselling author and host of the Public Sector Marketing Show podcast. Joanne shares her experience and insights on specializing in digital marketing for the government and public sectors. We discuss the evolution of social media platforms, the impact of AI on marketing, and strategies for using LinkedIn for business growth. We dive deep into trends for 2024 across these important social media platforms, so if you're looking to stay ahead of the curve and optimize your digital strategy, this episode is a must-listen!
More about Joanne:
Website
Linkedin
Twitter (X)
Facebook
Instagram
Podcast

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1. Welcome to the Social Media Takeaway (00:00:00)

2. Introducing Joanne Sweeney (00:00:31)

3. Joanne's Journey in Digital Marketing (00:01:10)

4. Challenges in Public Sector Communication (00:02:31)

5. Social Media Platforms for Public Sector (00:04:20)

6. The Role of Facebook and Meta (00:07:26)

7. The Rise of TikTok (00:11:01)

8. LinkedIn: The Professional's Platform (00:13:27)

9. Leveraging AI in Marketing (00:21:57)

10. Final Thoughts and Advice (00:25:04)