Why Instagram?

The Social Barista

A Cup of Social Audio Blog EP14

Is your brand on Instagram? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Instagram is a fun and totally visual platform. Your brand can really shine on Instagram with short and sweet graphics that pop right off the screen. It’s mostly accessed by smartphones and can be accessed on a pc as well. Of its over 1 billion users nearly 60% of Instagram users log in daily and over 80 million photos are shared daily. Instagram is less about the text in each post as much as it is about the actual photo or graphic. I use the KISS method when using Instagram for myself and my clients. Keep It Simple, Stupid. Each graphic I freshly brew for Instagram is easy to read and understand. Posts on Instagram should catch someone’s eye in a social media millisecond and stop them from scrolling. Instagram stories can be a very effective way to promote a special event or sale you are hosting as well. I love that you can post up to 10 multiple photos and or graphics in one post. It’s a fun way to tell a story. It’s like reading a book with very few words but lots of engaging pictures. That’s my kind of book! Are you currently telling ‘your’ brand's story on Instagram? If not, I encourage you to join me along with their other 1 billion users and start telling your story to more eyes and ears on Instagram. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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