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Why are you the one?
Manage episode 423109712 series 2682488
Kandungan disediakan oleh Rhea Freeman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rhea Freeman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch?
The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing strategy.
By pinning you conversion hopes on a client thinking you're not as bad as the other person, you're not giving yourself a chance to shine, and you're certainly not making them feel happy with their choice. You're saying 'these people are rubbish'- that's it, you're not saying 'we can help you solve your problem or pain point because'. See the difference? One makes you say 'tell me more- I can't wait for you to help me', the other makes you say 'well, I suppose you're the best of a bad bunch...'. Always strive to be option one.
...and on today's episode, we're learning all about it...
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