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2024 SEO & Link Building: Benefits of Digital PR w/Jane Hunt
Manage episode 406175176 series 3347766
SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.
Connect with Jane on Linkedin
Jane shares common mistakes businesses make in PR and SEO.
- Overlooking content relevance
- The pitfalls of link buying
- And the threat of penalties from Google.
Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.
Tune in to learn more!
00:58 Introducing Jane Hunt from JBH
01:28 The Evolution of JBH: From Digital PR to SEO
02:01 Discovering the Synergy Between PR and SEO
02:44 Specializing in Digital PR: A Strategic Shift
03:38 The Comprehensive Approach to Digital PR
04:07 Exploring the Depths of PR Beyond Link Building
05:49 Press Releases vs. Digital PR: Understanding the Difference
07:09 Decoding PR, Marketing, and Advertising
08:56 The Multifaceted Role of Today's Marketers
09:24 Measuring the Impact of PR and SEO Efforts
11:16 The Power of Quality Over Quantity in Backlinks
12:49 A Success Story: The Impact of PR on Sales
14:55 The Added Value of Digital PR
15:40 Preparing for a Public Relations Campaign
17:18 Navigating the Intersection of SEO and Public Relations
20:17 Common Mistakes in Digital PR and How to Avoid Them
23:40 The Potential Impact of Controversial Campaigns
25:16 Practical Advice for Small Business Owners
26:51 Identifying the Ideal JBH Client
28:53 Closing Thoughts and Gratitude
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Bab
1. Jane Hunt - Simple and Smart SEO Show Podcast Recording (2023-12-19 09_05 GMT-5) (00:00:00)
2. Welcome to the Simple and Smart SEO Show! (00:00:55)
3. Introducing Jane Hunt from JBH (00:00:58)
4. The Evolution of JBH: From Digital PR to SEO (00:01:28)
5. Discovering the Synergy Between PR and SEO (00:02:01)
6. Specializing in Digital PR: A Strategic Shift (00:02:44)
7. The Comprehensive Approach to Digital PR (00:03:38)
8. Exploring the Depths of PR Beyond Link Building (00:04:07)
9. Press Releases vs. Digital PR: Understanding the Difference (00:05:49)
10. Decoding PR, Marketing, and Advertising (00:07:09)
11. The Multifaceted Role of Today's Marketers (00:08:56)
12. Measuring the Impact of PR and SEO Efforts (00:09:24)
13. The Power of Quality Over Quantity in Backlinks (00:11:16)
14. A Success Story: The Impact of PR on Sales (00:12:49)
15. The Added Value of Digital PR (00:14:55)
16. Preparing for a Public Relations Campaign (00:15:40)
17. Navigating the Intersection of SEO and Public Relations (00:17:18)
18. Common Mistakes in Digital PR and How to Avoid Them (00:20:17)
19. The Potential Impact of Controversial Campaigns (00:23:40)
20. Practical Advice for Small Business Owners (00:25:16)
21. Identifying the Ideal JBH Client (00:26:51)
22. Closing Thoughts and Gratitude (00:28:53)
158 episod
Manage episode 406175176 series 3347766
SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.
Connect with Jane on Linkedin
Jane shares common mistakes businesses make in PR and SEO.
- Overlooking content relevance
- The pitfalls of link buying
- And the threat of penalties from Google.
Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.
Tune in to learn more!
00:58 Introducing Jane Hunt from JBH
01:28 The Evolution of JBH: From Digital PR to SEO
02:01 Discovering the Synergy Between PR and SEO
02:44 Specializing in Digital PR: A Strategic Shift
03:38 The Comprehensive Approach to Digital PR
04:07 Exploring the Depths of PR Beyond Link Building
05:49 Press Releases vs. Digital PR: Understanding the Difference
07:09 Decoding PR, Marketing, and Advertising
08:56 The Multifaceted Role of Today's Marketers
09:24 Measuring the Impact of PR and SEO Efforts
11:16 The Power of Quality Over Quantity in Backlinks
12:49 A Success Story: The Impact of PR on Sales
14:55 The Added Value of Digital PR
15:40 Preparing for a Public Relations Campaign
17:18 Navigating the Intersection of SEO and Public Relations
20:17 Common Mistakes in Digital PR and How to Avoid Them
23:40 The Potential Impact of Controversial Campaigns
25:16 Practical Advice for Small Business Owners
26:51 Identifying the Ideal JBH Client
28:53 Closing Thoughts and Gratitude
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Bab
1. Jane Hunt - Simple and Smart SEO Show Podcast Recording (2023-12-19 09_05 GMT-5) (00:00:00)
2. Welcome to the Simple and Smart SEO Show! (00:00:55)
3. Introducing Jane Hunt from JBH (00:00:58)
4. The Evolution of JBH: From Digital PR to SEO (00:01:28)
5. Discovering the Synergy Between PR and SEO (00:02:01)
6. Specializing in Digital PR: A Strategic Shift (00:02:44)
7. The Comprehensive Approach to Digital PR (00:03:38)
8. Exploring the Depths of PR Beyond Link Building (00:04:07)
9. Press Releases vs. Digital PR: Understanding the Difference (00:05:49)
10. Decoding PR, Marketing, and Advertising (00:07:09)
11. The Multifaceted Role of Today's Marketers (00:08:56)
12. Measuring the Impact of PR and SEO Efforts (00:09:24)
13. The Power of Quality Over Quantity in Backlinks (00:11:16)
14. A Success Story: The Impact of PR on Sales (00:12:49)
15. The Added Value of Digital PR (00:14:55)
16. Preparing for a Public Relations Campaign (00:15:40)
17. Navigating the Intersection of SEO and Public Relations (00:17:18)
18. Common Mistakes in Digital PR and How to Avoid Them (00:20:17)
19. The Potential Impact of Controversial Campaigns (00:23:40)
20. Practical Advice for Small Business Owners (00:25:16)
21. Identifying the Ideal JBH Client (00:26:51)
22. Closing Thoughts and Gratitude (00:28:53)
158 episod
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