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Build a Successful and Easy SEO Strategy w/Katlyn Paskorz
Manage episode 423107669 series 3347766
In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH.
We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners.
Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence.
Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion.
We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.
Connect with Katlyn:
LinkedIn
Instagram
Free Website Guide
Free Meta Description Guide
0:00 Introduction and Guest Welcome
00:17 Katlyn's Pittsburgh Connection
01:27 Katlyn's Journey to Starting Her Agency
03:05 The Creative Side of SEO
04:10 Client Strategies and Packages
04:54 Importance of Customer Interaction
06:57 Leveraging Google Business Profile and Ads
14:45 Using Google Tools for SEO
17:51 Understanding Google Analytics for Small Businesses
18:18 Setting Up and Tracking Key Metrics
18:50 The Importance of Quality Traffic
20:27 Optimizing Blog Content for Conversions
22:22 Creating Conversion-Focused Content
23:42 Leveraging LinkedIn for SEO
24:51 SEO Tips for Busy Entrepreneurs
27:33 Conclusion and Resources
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Bab
1. Instead of just, talking to the business owner and coming up with a strategy. (00:00:00)
2. Introduction and Guest Welcome (00:00:50)
3. Katlyn's Pittsburgh Connection (00:01:07)
4. Katlyn's Journey to Starting Her Agency (00:02:17)
5. The Creative Side of SEO (00:03:55)
6. Client Strategies and Packages (00:05:01)
7. Importance of Customer Interaction (00:05:45)
8. Google Business Profile and Ads (00:07:48)
9. Leveraging Google Tools for SEO (00:15:21)
10. Understanding Google Analytics for Small Businesses (00:18:23)
11. Setting Up and Tracking Key Metrics (00:18:50)
12. The Importance of Quality Traffic (00:20:05)
13. Optimizing Blog Content for Conversions (00:21:00)
14. Creating Conversion-Focused Content (00:22:52)
15. Leveraging LinkedIn for SEO and Branding (00:24:11)
16. SEO Tips for Busy Small Business Owners (00:25:19)
17. Conclusion and Resources (00:27:59)
158 episod
Manage episode 423107669 series 3347766
In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH.
We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners.
Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence.
Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion.
We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.
Connect with Katlyn:
LinkedIn
Instagram
Free Website Guide
Free Meta Description Guide
0:00 Introduction and Guest Welcome
00:17 Katlyn's Pittsburgh Connection
01:27 Katlyn's Journey to Starting Her Agency
03:05 The Creative Side of SEO
04:10 Client Strategies and Packages
04:54 Importance of Customer Interaction
06:57 Leveraging Google Business Profile and Ads
14:45 Using Google Tools for SEO
17:51 Understanding Google Analytics for Small Businesses
18:18 Setting Up and Tracking Key Metrics
18:50 The Importance of Quality Traffic
20:27 Optimizing Blog Content for Conversions
22:22 Creating Conversion-Focused Content
23:42 Leveraging LinkedIn for SEO
24:51 SEO Tips for Busy Entrepreneurs
27:33 Conclusion and Resources
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Bab
1. Instead of just, talking to the business owner and coming up with a strategy. (00:00:00)
2. Introduction and Guest Welcome (00:00:50)
3. Katlyn's Pittsburgh Connection (00:01:07)
4. Katlyn's Journey to Starting Her Agency (00:02:17)
5. The Creative Side of SEO (00:03:55)
6. Client Strategies and Packages (00:05:01)
7. Importance of Customer Interaction (00:05:45)
8. Google Business Profile and Ads (00:07:48)
9. Leveraging Google Tools for SEO (00:15:21)
10. Understanding Google Analytics for Small Businesses (00:18:23)
11. Setting Up and Tracking Key Metrics (00:18:50)
12. The Importance of Quality Traffic (00:20:05)
13. Optimizing Blog Content for Conversions (00:21:00)
14. Creating Conversion-Focused Content (00:22:52)
15. Leveraging LinkedIn for SEO and Branding (00:24:11)
16. SEO Tips for Busy Small Business Owners (00:25:19)
17. Conclusion and Resources (00:27:59)
158 episod
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