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Ep.6 – Creating Your Sales Messaging
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We follow on from the last episode, where we talked about how to use a Sales Messaging Hierarchy to tailor sales messaging to different industries and buyer roles.
In this episode, we talk you through a super simple framework for creating your own sales messaging, across:
The types of organizations you are focusing on
The buyer roles within those organizations
Challenges your customers are facing
End points that your customers are trying to reach
How your product aligns
Keywords and industry terminology
Sector trends and news
We also talk a little bit about The Sales Hub - a content hub packed with free sales templates, tools and resources - over at https://contemsa.com/sales-hub/
Subscribe to the podcast over at: https://thesalesway.com
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