How to build $2m pipeline using content-led evangelism: Nick Bennett

The SaaS Sprints Podcast (Content Marketing Podcast)

➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro

01:20 - Journey from field marketing to event led growth

04:10 - The rise of event led growth

06:30 - What is event led intent?

08:06 - How content works in events

09:11 - How Airmeet does 26 events a quarter

10:40 - Event KPIs

13:22 - How to apply the people-first mindset into action

15:30 - KPIs for an evangelist

21:10 - Rapid Fire Questions

25:43 - Connect with Nick Bennett on LinkedIn

26:00 - Parting msg: Haters hate, creators create

💌 Connect with Nick Bennett💌
➟ Linkedin
🔗 https://www.linkedin.com/in/nickbennett1/

🎧 Also, please listen to episode on:
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/how-to-build-$2m-pipeline-using-content-led-evangelism/id1686734014?i=1000616701670
➟ Spotify
🔗 https://open.spotify.com/episode/5XLZXf8vEvOWNfliMQ1OYh
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZWEzZTljYzktOGE1MS00YzJmLTk2ZTYtZTIzYzE0ZTc4YzVj

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀
➟ Go from 0 to 25k in web traffic in 6 months | Jakub Rudnik | The SaaS Sprints Podcast | Ep #5 🔗https://youtu.be/MkPwZKfRKk0
➟ Content and pricing lessons from customer churns | Andrus Purde | The SaaS Sprints Podcast | Ep #4 🔗https://youtu.be/Xvv8EA0UfCg
➟ Guess the ClickUp core value Melissa Rosenthal chose 🔗 https://youtube.com/shorts/EQVy4omhM3g?feature=share
➟ ClickUp's framework to going viral with their videos 🔗 https://youtube.com/shorts/yyiCFk9GG7U?feature=share
➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/
➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
content marketing
event led growth
evangelism
the saas sprints podcast
demand generation
b2b marketing
lead generation
sales pipeline
revenue