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005: How to Turn a Desire into a SaaS Solution with Corstiaan Hesselink

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Manage episode 120063717 series 96620
Kandungan disediakan oleh Ron Gaver. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ron Gaver atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Corstiaan Hesselink is the creator of the Reflect app, an extension for Evernote. Reflects provides a convenient way for you to reflect on (remember, review, and rethink) all that you have saved in Evernote. Reflect was born because Corstiaan, an avid Kindle reader, wanted a tool to help him review the tagged high-lights he had saved in Evernote while reading Kindle books. Unable to find such a tool, he built one and then put it up on Beta List. When Reflect started to attract interest, he knew he was on to something. Corstiaan does a deep dive into the technology of the stack that is Reflect, talks about his plans to monetize Reflect, and discusses how a small app can become a big project.

Key Segments

  • [02:30] What is Reflect and how can you use it?
  • [05:45] What did Corstiaan do to validate his idea?
  • [06:10] He first posted Reflect online on Beta List and received a few hundred requests for early access within a few days.
  • [07:15] What technology does Reflect use between Evernote and the front end?
  • [07:35] Reflect was developed using Microsoft .NET and is running on Microsoft's Azure
  • [07:55] Corstiaan used the micro-framework NancyFx instead of ASP .NET.
  • [08:15] Corstiaan recommends using a framework that does not get in the way.
  • [08:45] Evernote .NET libraries are available for the Evernote API.
  • [09:20] The database runs on Microsoft's SQL Server.
  • [09:40] For data access between the web application and the database, Corstiaan uses OrmLite.
  • [10:10] On the front end the web app is built using Bootstrap for the CSS framework (customized to match the style of Reflect) combined with js.
  • [10:30] Corstiaan will consider AngularJS for his next project or for a major overhaul of Reflect.
  • [10:50] He is currently very close to releasing the iOS app in native code. (Post-production note: Reflect for Evernote for iOS has been released.) There is no HTML5 wrapper. NancyFX comes into play for the mobile app too.
  • [11:40] Reflect is currently slightly more than an MVP (minimum viable product), but given his vision for what Reflect can become, Corstiaan considers it to be near an MVP.
  • [12:25] He uses .NET mainly because that is what he has the most experience using.
  • [13:35] NancyFX allows you to build an application in the way that HTTP actually works rather than having the framework abstract a lot of the details away.
  • [14:35] AngularJS has a large community, many side projects, and gives you a large toolset for mobile apps.
  • [16:10] What are his strategies to monetize Reflect as a SaaS product?
  • [17:40] He wants to create a service that works in the background and allows people to get a more thorough understanding of their data.
  • [19:50] What kind of problems did Corstiaan run into while developing Reflect?
  • [21:40] Have there been any unexpected costs along the way?
  • [22:05] As more users used Reflect, Corstiaan's bandwidth bill increased.
  • [23:15] Do you see any problems with scaling on the Azure platform?
  • [25:15] Is he using any metrics to track usage?
  • [25:30] He started out with Google Analytics but is working on implementing KISSmetrics.
  • [26:35] What does your company Fluxmatix Ventures do?
  • [26:50] Corstiaan shares a bit of his background.
  • [27:05] Progress in web apps and mobile in particular lured Corstiaan back into active software development.
  • [29:45] Recommended books: A Technique for Producing Ideas by James Webb Young, and Anti-Fragile: Things That Gain from Disorder by Nassim Nicholas Taleb, Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine by Mike Michalowicz

Resources Mentioned

  continue reading

21 episod

Artwork
iconKongsi
 
Manage episode 120063717 series 96620
Kandungan disediakan oleh Ron Gaver. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ron Gaver atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Corstiaan Hesselink is the creator of the Reflect app, an extension for Evernote. Reflects provides a convenient way for you to reflect on (remember, review, and rethink) all that you have saved in Evernote. Reflect was born because Corstiaan, an avid Kindle reader, wanted a tool to help him review the tagged high-lights he had saved in Evernote while reading Kindle books. Unable to find such a tool, he built one and then put it up on Beta List. When Reflect started to attract interest, he knew he was on to something. Corstiaan does a deep dive into the technology of the stack that is Reflect, talks about his plans to monetize Reflect, and discusses how a small app can become a big project.

Key Segments

  • [02:30] What is Reflect and how can you use it?
  • [05:45] What did Corstiaan do to validate his idea?
  • [06:10] He first posted Reflect online on Beta List and received a few hundred requests for early access within a few days.
  • [07:15] What technology does Reflect use between Evernote and the front end?
  • [07:35] Reflect was developed using Microsoft .NET and is running on Microsoft's Azure
  • [07:55] Corstiaan used the micro-framework NancyFx instead of ASP .NET.
  • [08:15] Corstiaan recommends using a framework that does not get in the way.
  • [08:45] Evernote .NET libraries are available for the Evernote API.
  • [09:20] The database runs on Microsoft's SQL Server.
  • [09:40] For data access between the web application and the database, Corstiaan uses OrmLite.
  • [10:10] On the front end the web app is built using Bootstrap for the CSS framework (customized to match the style of Reflect) combined with js.
  • [10:30] Corstiaan will consider AngularJS for his next project or for a major overhaul of Reflect.
  • [10:50] He is currently very close to releasing the iOS app in native code. (Post-production note: Reflect for Evernote for iOS has been released.) There is no HTML5 wrapper. NancyFX comes into play for the mobile app too.
  • [11:40] Reflect is currently slightly more than an MVP (minimum viable product), but given his vision for what Reflect can become, Corstiaan considers it to be near an MVP.
  • [12:25] He uses .NET mainly because that is what he has the most experience using.
  • [13:35] NancyFX allows you to build an application in the way that HTTP actually works rather than having the framework abstract a lot of the details away.
  • [14:35] AngularJS has a large community, many side projects, and gives you a large toolset for mobile apps.
  • [16:10] What are his strategies to monetize Reflect as a SaaS product?
  • [17:40] He wants to create a service that works in the background and allows people to get a more thorough understanding of their data.
  • [19:50] What kind of problems did Corstiaan run into while developing Reflect?
  • [21:40] Have there been any unexpected costs along the way?
  • [22:05] As more users used Reflect, Corstiaan's bandwidth bill increased.
  • [23:15] Do you see any problems with scaling on the Azure platform?
  • [25:15] Is he using any metrics to track usage?
  • [25:30] He started out with Google Analytics but is working on implementing KISSmetrics.
  • [26:35] What does your company Fluxmatix Ventures do?
  • [26:50] Corstiaan shares a bit of his background.
  • [27:05] Progress in web apps and mobile in particular lured Corstiaan back into active software development.
  • [29:45] Recommended books: A Technique for Producing Ideas by James Webb Young, and Anti-Fragile: Things That Gain from Disorder by Nassim Nicholas Taleb, Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine by Mike Michalowicz

Resources Mentioned

  continue reading

21 episod

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