Vertical Ownership with Lucia Tang, Head of Content at Keeper (#61)

The SaaS SEO Show

In this episode of The SaaS SEO Show, we’ve interviewed Lucia Tang, The Head of Content at Keeper, and discussed vertical ownership, content creation and more.

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Here’s what we’re covering:

• What is Keeper? Who’s using the product and gets the most value?
• Content strategy at Keeper.
• Content creation process at Keeper.
• How to deal with topics with no valuable keywords.
• Why fact-checking content is important.
• Proofreading and content editing at Keeper.
• Essential elements of successful content creation.
• Hiring writers with SEO knowledge.
• How to keep content up-to-date regardless of industry changes.
• Content promotion process at Keeper.

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Useful Links:

• Lucia on Linkedin: https://www.linkedin.com/in/luciaqtang/
• Keeper Website: https://www.keepertax.com
• Free Tax Resources: https://www.keepertax.com/free-resources
• Feature “Ask an Accountant”: https://www.keepertax.com/ask-an-accountant

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Stay Tuned:

► Website: https://minuttia.com/

► LinkedIn: https://bit.ly/2DHaJNr

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!