When Is It Time For Professional Program Management? | Affiliate Program Management The Rick Magennis Show podcast

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Affiliate Management Software for Modern Affiliates 25:47

45 weeks ago25:47

25:47

In this week's episode, I sat down with Noah Tucker of Social Snowball . He was tired of using affiliate management platforms that catered to traditional publishers and not "modern affiliates". We discussed the definition of "modern affiliates" and discussed how his software is helping brands scale their affiliate/influencer programs. Plus, we discussed features brands want and need to grow their programs.…

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Fixing Affiliate Program Tracking Issues One Program at a Time 25:53

46 weeks ago25:53

25:53

This was a special episode that was recorded at PI Live in Miami on April 17, 2024. Chris and Dan took time out of their busy days to chat with me about Moonpull and how they are helping brands fix tracking issues that occur within their affiliate programs. Broken tracking links are more common than they should be and are costing affiliates a significant amount of money.…

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Affiliate Media Buyers 24:21

1 year ago24:21

24:21

In this episode, Rick sits down with Frederic Jean-Bart of Performance Partners and they discuss media buyers in the affiliate space. They are not talked about enough, but they are an important part of the affiliate marketing ecosystem. The benefit of using media buyers in affiliate programs is that they use their own money to drive traffic and get rewarded only when a sale is generated. Frederic educates on why they are valuable and why more brands should consider working with them.…

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Adoption of AI models in managing affiliate monetization 23:56

1 year ago23:56

23:56

In this episode, Rick sits down with Lavin Punjabi to discuss AI and how it's being used in affiliate marketing on the publisher side. We talk a lot about the brand side, but the publisher (affiliate) side needs to be optimized and inject efficiencies to tighten up operations. Lavin talks about his SaaS, NucleusLinks , and how it's making publishers' lives easier.…

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Why All Amazon Sellers Need to Consider Affiliate Marketing 27:11

1 year ago27:11

27:11

In this episode, Rick speaks with David Katz of Archer Affiliates . They are a top player in the Amazon sellers affiliate world. The conversation went in many directions, but the takeaway should be that all brands that are selling on Amazon should consider bolting on an affiliate program. This is not the traditional Amazon Associates program, but one that is just like a normal DTC e-commerce program, but uses Amazon's attribution API to operate. David is a wealth of knowledge on this topic and numerous nuggets can be pulled from the conversation.…

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Affiliate Marketing Trade Publication Helping the Industry Grow 19:19

1 year ago19:19

19:19

In this episode, Rick talks to Michael McNerney of the Martech Record. They discussed the need for an industry trade publication and what Mike and his team are doing to move the affiliate/partnership space forward. The Martech Record is not just a trade publication, they are also an events company that is bringing education and awareness to cities all around the world. To learn more about the Martech Record, check out their website .…

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Tips For Diversifying Your Affiliate Program 30:54

1 year ago30:54

30:54

This is an episode where I was a guest on Chloe Thomas' podcast Keep Optimizing. We discussed why having a diverse community of affiliates is essential for success and I also provided specific tips for diversifying an affiliate program. Having all your affiliates in one basket is a recipe for disaster, but diversifying is not as difficult as it sounds. [04:32] The different types of affiliates brands can incorporate into their strategy. [07:12] Why brands should diversify their affiliate portfolio. [08:20] Affiliate marketing comes down to building relationships. [12:27] Having the right messaging to get responses from cold outreach. [14:30] Identify conflicts of interest in affiliate partnerships. [16:00] Where to start with your affiliate marketing in 2024. [19:11] Listen to Rick’s Insider Tips! Learn more about Rick and his affiliate management agency by going to https://bearcatmedia.com To hear more affiliate marketing-related podcast episodes check out this page…

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M&A In Affiliate Marketing & What You Need To Know 35:56

1 year ago35:56

35:56

In this episode, Rick and Marty discuss the world of Mergers & Acquisitions. This is a topic that doesn't get talked about enough but is becoming a key strategy for many businesses to grow. They discussed how the affiliate marketing industry is navigating through M&A and the common misconceptions about acquiring a business. This episode is one that all small business owners should listen to because M&A isn't going anywhere, in fact, it is becoming a strategy that could take any business to the next level.…

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Affiliate Management Hurdles and How to Thrive 31:52

1 year ago31:52

31:52

The latest episode of the Rick Magennis Show is with industry veteran Dustin Howes. Dustin and Rick discussed a few of the hurdles affiliate managers make when managing programs and how they can overcome them. There are tactical pieces of information provided that can be used immediately to help make the time running an affiliate program efficient and productive.…

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How Amazon and the Affiliate Space are Evolving 29:51

1 year ago29:51

29:51

In this episode, Rick and Jesse delve into Amazon's pivotal role in advancing affiliate marketing beyond the confines of the traditional Amazon Associates program. They explore the option of integrating a full-fledged Amazon affiliate program with existing e-commerce strategies. The discussion encompasses the impact of this evolution on the industry, emphasizing the substantial benefits it offers to creators, publishers, and affiliates alike.…

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The Most Effective Ways to Approach Content Creators 28:23

1 year ago28:23

28:23

Rick and Christen talk about the most effective ways to communicate with content creators. It's not a one-size-fits-all strategy and Christen provides great insight on ways to effectively communicate and partner with creators in 2024.

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Common Mistakes Brands Make with Affiliate Recruiting 48:08

3 years ago48:08

48:08

In today's episode, Rick was joined by Wade Tonkin of Fanatics, Inc. Wade and Rick talk about one of the hot topics in the Affiliate world, Affiliate Recruitment. They also discuss the common mistakes in Recruiting and how to have a consistent and effective process. Wade also shares his experience, tips, and learnings in the industry.…

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How to Set up an E-Commerce Affiliate Marketing Program with Rick Magennis of Affiliate Program Management 32:54

4 years ago32:54

32:54

Today is part 2 of Rick’s visit to the podcast “Amazing FBA” where he spoke with Michael Veazey about e-commerce and affiliate marketing.

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E-commerce Affiliate Marketing with Rick Magennis of Affiliate Program Management 41:45

4 years ago41:45

41:45

Rick shares an episode of the “Amazing FBA” podcast that he was a guest on. He and Michael Veazey sit down to talk about how to set up an e-commerce affiliate marketing program.

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How to do Affiliate Marketing for your Ecommerce Business 49:45

4 years ago49:45

49:45

In this episode, Rick and Jessica Totillo Coster talk about all things related to affiliate marketing for your eCommerce business. They discuss what affiliate marketing is, how to get started, and some tips that will help you along the way.

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When Is It Time For Professional Program Management? | Affiliate Program Management