))
Latent Buyers vs. Active Buyers: Why You Need Different Sales Procesess (with Frank Nardi, CRO at Cin7)
Manage episode 443360201 series 3511139
Kandungan disediakan oleh Romeo Mann. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Romeo Mann atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Not all buyers are created equal. In this episode, Romeo sits down with Frank Nardi, CRO at Cin7, to unpack the key differences between latent and active buyers. You’ll discover how to tweak your sales approach to connect with both types and avoid costly mistakes from treating every lead the same.
HIGHLIGHTS:
00:00 Intro
02:34 Inventory management
08:18 The role of a Chief Revenue Officer
14:00 Breaking Silos
23:38 Creating a smooth handoff process
29:05 Latent buyers vs. active buyers
37:07 Personalization in the customer journey
49:44 Moments that matter
55:02 Applying ABM and PLG
Connect with Frank Nardi
Connect with Romeo Mann:
***
This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.
36 episod
Kongsi
