Using Predictive Analytics to Manage Risk and Capture Opportunity Bootcamp

The Revenue Room™, by H2K Labs

In this episode, Heather Holst-Knudsen, CEO of H2K Labs, and Chad Rose, CEO of InsightOut, dive deep into the world of predictive analytics for B2B media companies. They cut through the hype to explore realistic opportunities, potential pitfalls, and best practices for implementing predictive analytics to drive revenue growth and mitigate risks. Whether you're just starting your data journey or looking to refine your existing analytics strategy, this episode offers valuable insights and practical advice for leveraging the power of predictive analytics in your business.
Key Topics Covered:
1. Introduction to predictive analytics and its relevance for B2B media companies
2. Unpacking the hype: Realistic expectations and opportunities
3. How predictive analytics can drive revenue growth and risk mitigation
4. Use cases for predictive analytics in media and events businesses:
- Customer churn risk prediction
- Sales forecasting
- Content optimization
- Pricing optimization
- New revenue stream identification
5. The process of implementing predictive analytics:
- Defining objectives and assembling the right team
- Data collection, preparation, and tool selection
- Model development, training, and validation
- Iterative improvement and scaling
6. Common pitfalls and "landmines" to avoid
7. The importance of data democratization and change management
Key Takeaways:
- Predictive analytics can significantly improve decision-making, operational efficiency, and revenue growth
- Start with small, focused projects to prove value before scaling
- Data quality and quantity are crucial for successful predictive models
- Proper communication and education are essential for adoption across the organization
- Predictive analytics is an iterative process that requires ongoing refinement
The podcast emphasizes the importance of having a clear objective, assembling the right team, and focusing on data preparation before diving into advanced analytics. It also stresses the need for a cultural shift towards data-driven decision-making and the value of democratizing data access across the organization.
Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information, and marketplace sectors? We focus on turbo-charging enterprise value using data, digital, and AI.

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.