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UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice
Manage episode 435001807 series 2811318
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00:00 Intro
01:35 The biggest UTM mistakes companies make
13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments
30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops
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