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When Do We Give Them The Keys?
Manage episode 443004862 series 2864318
Kandungan disediakan oleh Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with a clear menu of services. Successful marketers understand and play into humanity's default of craving control. We want to find the right number of options because the human brain is also easily overwhelmed with too many choices. So how do we strike the right balance between letting customers make their own selections and not overloading their brains?
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