More Engaging Chatbots and Hosting Better Events | Kris Olivo

The Rethink Marketing Podcast

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by co-founder of Helpful Human Franchising and Almost Magical Marketing, Kris Olivo. Kris explains the importance of systems and processes to create successful grand openings and events, including the development of compelling offers and a multi-channel approach. Additionally, Kris explores the role of chatbots in creating a human-centric experience and highlights the common mistakes businesses make with chatbot implementation. Kris also shares his thoughts on rethinking the gathering of testimonials and social proof, leading him to create a software platform called Endorse Me.

Takeaways

Jiu-jitsu teaches valuable lessons in perseverance, dedication, and learning from failure, which can be applied to business and entrepreneurship.

Successful grand openings require a multi-channel approach, including advertising, social media, and word-of-mouth marketing.

Developing compelling offers and creating a human-centric experience are crucial for attracting customers and generating positive reviews.

Chatbots should focus on providing quick and accurate information, while also offering a personalized and engaging experience for users. Chat bots have improved and can now provide information without the frustration of prompts and FAQs.

Training chat bots is crucial to ensure they can handle various questions and respond in a way that simulates natural human conversation.

Rethinking the gathering of testimonials and social proof can lead to more organized and effective ways of showcasing credibility.

Being relentless and embracing failure is essential for personal and professional growth.

Chapters:

• 00:00 - Welcome and Guest Introduction
• 01:31 - Jiu Jitsu and Business
• 04:53 - Applying Systems and Processes
• 08:45 - Understanding the Viral Coefficient
• 12:16 - Writing a Book and Success Stories
• 15:07 - Common Mistakes in Grand Openings and Event Marketing
• 18:34 - Developing Compelling Offers for Grand Openings
• 21:33 - Industries with Successful Grand Openings and Pitfalls to Avoid
• 25:06 - Multi-Channel Approach to Grand Openings
• 30:13 - Creating a Human-Centric Experience with Chatbots
• 41:26 - Improvements in Chat Bots
• 42:22 - Training Chat Bots
• 44:30 - Simulating Natural Human Conversation
• 45:27 - Rethinking Testimonials and Social Proof
• 47:25 - Final Thoughts: Be Relentless

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