Revolutionizing Brand Identity in the Digital Age: Insights from Sonal Gandhi, Chief Content Officer at The Lead Innovation Summit

The RetailWire Podcast

Get ready to revolutionize your understanding of brand identity in a digital world. We promise you won't look at Direct-to-Consumer (D2C) strategies the same way again after hearing from our esteemed guest, Sonal Gandhi, Chief Content Officer at The Lead Innovation Summit. Drawing on her rich experience with big names like Macy's and eBay, Sonal shares insider insights on how established brands have successfully navigated the crowded marketplace to foster a unique identity and own their customer relationships. You'll be fascinated by the engrossing case studies of brands like Away Travel, Psycho Bunny, Nike, Lululemon, and LiquidDeath, who have deftly used their unique identities to stand out.
But our enlightening conversation doesn't stop there. We delve into the future, discussing the evolving shopping experience and how brands can seize growth opportunities in this rapidly changing retail landscape. From creating immersive customer experiences to answering the call for sustainability, Sonal gives us a glimpse into the future. We touch on the innovative ways brands use their physical presence to articulate their identity and create engaging content for platforms like TikTok and Instagram. So, if you've ever wondered how to create a brand that compels, connects, and sticks, this episode is your guide to breakthrough insights and industry trends.
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Connect with Sonal on LinkedIn: https://www.linkedin.com/in/sonal-gandhi-2ba76a2/
Learn more about The Lead Innovation Summit: https://the-lead.co/

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1. Revolutionizing Brand Identity in the Digital Age: Insights from Sonal Gandhi, Chief Content Officer at The Lead Innovation Summit (00:00:00)

2. Understanding the Importance of Brand Identity (00:00:01)

3. Establishing and Growing Brand Identity (00:14:35)

4. Future of Shopping and Brand Evolution (00:29:29)