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How to Sell a Consumer Product into Costco, Featuring Michelle Razavi of Elavi
Manage episode 411384921 series 3272592
Kandungan disediakan oleh Sapna Shah. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sapna Shah atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
How can a startup with only two full-time employees sell their food product into Costco? This episode features Michelle Razavi, Founder & CEO of Elavi, a startup that specializes in gut-friendly, low-sugar dessert spreads. Michelle will tell us all about her journey getting her product into Costco.
Topics:
- When in Elavi’s growth did Costco appear on their radar
- Why Costco was a fit for Elavi, and how they got in the front door
- How Elavi managed diligence and leaned on advisors for help
- What steps Elavi had to take to be ready to sell into Costco
- What is a Costco roadshow and how Elavi managed it
- Key metrics that Michelle and her co-founder tracked during roadshow days
- How Elavi turned the roadshow into a purchase order
- What launching in stores required – including more financing
- Why doing the research and being prepared is so critical when considering wholesale sales
Music by Eino Toivanen, kongano.com
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
45 episod
Kongsi
