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212 | Secrets to Successful Amazon Selling with Vicki Weinberg
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In this episode of the Resilient Retail Game Plan, I'm joined by Amazon selling expert Vicky Weinberg. We discuss how to make your products and brand stand out on Amazon, Vicky’s journey from a baby product brand owner to an Amazon consultant, and the importance of understanding Amazon's fee structure and fulfillment options.
Vicky emphasizes the value of utilizing all available Amazon features, making your product's unique selling points clear, and understanding your business's motivations for selling on the platform.
Tune in to hear Vicky's insights on navigating international sales on Amazon and the future changes small businesses can expect on the platform.
[01:19] Meet Vicky Weinberg: Amazon Selling Expert
[01:51] Vicky's Journey: From Baby Products to Amazon Consulting
[03:17] Can every product be sold successfully on Amazon?
[07:04] How to Maximize Your Amazon Listings
[13:41] Considerations Before Selling on Amazon
[17:08] Understanding Amazon Fulfillment Options
[20:17] Expanding Internationally with Amazon
[24:29] Future Trends and Changes on Amazon
[27:39] Conclusion and Where to Find More Information
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