Welcome to The Real Tale! We are on a mission to improve the online retail customer experience. The Real Tale is a mystery shopping report for online retailers that measures the experience across 200 metric points from page speed, through to packaging, the delivery experience and the returns process. In the podcast we chat to industry subject matter experts to discuss and get down to the nitty gritty of what makes a successful online customer experience. If you are interested in learning more about The Real Tale customer experience report just go to https://www.itworks.company/the-real-tale and there you can find more information and some examples of the report. About Paul Downs, your host: Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers. Managing Director, it works 25 years experience in eCommerce and IT Business Transformation expertise Runs own Retail Consulting business International career spanning large UK and AU retailers NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt