Player FM - Internet Radio Done Right
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Kandungan disediakan oleh BBC and BBC World Service. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC and BBC World Service atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Real Story
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Kandungan disediakan oleh BBC and BBC World Service. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC and BBC World Service atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Global experts and decision makers discuss, debate and analyse a key news story.
445 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 1301479
Kandungan disediakan oleh BBC and BBC World Service. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC and BBC World Service atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Global experts and decision makers discuss, debate and analyse a key news story.
445 episod
All episodes
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The Real Story
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1 Bonus: Evan Gershkovich - a year since my friend was jailed in Russia 24:27
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The Wall Street Journal reporter, who is the first US journalist charged with spying in Russia since the Cold War, has now been imprisoned for a year. His detention has been repeatedly extended and he is yet to face trial. His family, colleagues and the US government vehemently deny the accusations. We talk with two BBC journalists who know Evan - Will Vernon and James Beardsworth. We hear what he’s like as a friend and journalist, and what his detention means for reporting on Russia. The Global Story brings you trusted insights from BBC experts around the world, with Katya Adler. We’re keen to hear from you, wherever you are in the world. #TheGlobalStory We want your ideas, stories and experiences to help us understand and tell The Global Story. Email us at theglobalstory@bbc.com You can also message us or leave a voice note on WhatsApp on +44 330 123 9480. Today’s podcast was made by Bethan Ashmead Latham, Alice Aylett Roberts and Richard Moran. The technical producer was Mike Regaard. The assistant editor is Sergi Forcada Freixas and the senior news editor is Jonathan Aspinwall.…
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The Real Story
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1 Is the future of journalism in crisis? 48:55
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Over the past year thousands of journalists have lost their jobs as mass media news organisations struggle to make ends meet. Ad revenue is down, many publishers are struggling to gain subscribers, and social media has resulted in plummeting traffic to homepages. More than a third of people worldwide say they sometimes or often actively avoid the news, many citing their mental health and concerns that they can’t do anything about the problems reported. Meanwhile advancements in artificial intelligence promise rapid changes to the way journalism is done. So, what’s the future of journalism? Shaun Ley is joined by: Emily Bell, director of the Tow Center for Digital Journalism at Columbia Journalism School Benjamin Toff, assistant professor of journalism at the University of Minnesota, a research associate at the Reuters Institute and co-author of the book: ‘Avoiding the News: Reluctant Audiences for Journalism’ LaSharah S. Bunting, CEO and executive director of the Online News Association Produced by Max Horberry and Paul Schuster (Photo: Getty)…
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The Real Story
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1 Bonus: Hidden reality of frontline combat through the eyes of Ukraine's soldiers 26:40
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A bonus episode from The Global Story podcast. In a new BBC documentary, a single Ukrainian infantry company find themselves in a life or death battle to defend the eastern front against intense Russian attacks. Jamie Roberts tells us how he managed to get such rare access and what the fate of these men tells us about the reality of the frontlines in Ukraine. The Global Story brings you trusted insights from BBC journalists worldwide. We’re keen to hear from you, wherever you are in the world. We want your ideas, stories and experiences to help us understand and tell The Global Story. Email us at theglobalstory@bbc.com You can also message us or leave a voice note via WhatsApp on +44 330 123 9480. #TheGlobalStory The Global Story is part of the BBC News Podcasts family. The team that makes The Global Story also makes several other podcasts, such as Americast and Ukrainecast, which cover US news and the war in Ukraine. If you enjoy The Global Story, then we think that you will enjoy some of our other podcasts too. To find them, simply search on your favourite podcast app. This episode was made by Neal Razzell, Peter Goffin, Laurie Kalus, and Rachel Hagan. The technical producer was Hannah Montgomery. The assistant editor is Sergi Forcada Freixas and the senior news editor is Jonathan Aspinwall.…
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The Real Story
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1 Bonus: Sam Bankman-Fried's multibillion dollar FTX fraud 26:39
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A bonus episode from The Global Story podcast. Sam Bankman-Fried was the golden boy of cryptocurrency. He was dubbed the king and saviour of the industry. But this week he will be sentenced to possibly decades in prison for fraud and money laundering, and his firm, FTX, went bankrupt. Joe Tidy, the BBC's cyber correspondent tells us about SBF - the man he interviewed before his trial. And Erin Delmore, our North America business correspondent explains what his downfall means for the future of crypto. The Global Story brings you trusted insights from BBC journalists worldwide. We’re keen to hear from you, wherever you are in the world. We want your ideas, stories and experiences to help us understand and tell The Global Story. Email us at theglobalstory@bbc.com You can also message us or leave a voice note via WhatsApp on +44 330 123 9480. #TheGlobalStory The Global Story is part of the BBC News Podcasts family. The team that makes The Global Story also makes several other podcasts, such as Americast and Ukrainecast, which cover US news and the war in Ukraine. If you enjoy The Global Story, then we think that you will enjoy some of our other podcasts too. To find them, simply search on your favourite podcast app. This episode was made by Peter Goffin, Neal Razzel, Beth Timmins and Alix Pickles. The technical producer was Matt Hewitt. The assistant editor is Sergi Forcada Freixas and the senior news editor is Jonathan Aspinwall.…
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1 Bonus: The curse of the world's fastest growing economy 27:15
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A bonus episode from The Global Story podcast. When Guyana discovered huge offshore oil reserves in 2015, it transformed the prospects of a country which had a been an economic and political backwater. But, as one of the countries most vulnerable to the impacts of climate change, will drilling for oil be a windfall or a curse in the long run? Stephen Sackur has just returned from Guyana for the BBC's HardTalk programme where he spoke to the people making the decisions about Guyana's future, and the people who will have to live with the consequences. The Global Story brings you trusted insights from BBC journalists worldwide. We’re keen to hear from you, wherever you are in the world. We want your ideas, stories and experiences to help us understand and tell The Global Story. Email us at theglobalstory@bbc.com You can also message us or leave a voice note via WhatsApp on +44 330 123 9480. #TheGlobalStory The Global Story is part of the BBC News Podcasts family. The team that makes The Global Story also makes several other podcasts, such as Americast and Ukrainecast, which cover US news and the war in Ukraine. If you enjoy The Global Story, then we think that you will enjoy some of our other podcasts too. To find them, simply search on your favourite podcast app. This episode was made by Richard Moran. The technical producer was Matt Hewitt. The assistant editor is Sergi Forcada Freixas and the senior news editor is Jonathan Aspinwall.…
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The Real Story
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1 Bonus: Insight on Islamic State Group + Miami stops the party 27:04
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A bonus episode from The Global Story podcast. On this episode, we’re covering two very different stories. After the Islamic State group claimed responsibility for the attack on a concert hall in Moscow, we’re revisiting a previous episode asking how much of a threat the group still pose. Mina al-Lami from BBC Monitoring tells us that the groups fortunes fell in 2023, with them claiming far fewer attacks. And Josh Baker from The Shamima Begum Story podcast joins us to explain why they still pose a credible threat. Previous episode: Islamic State group – spent force or present threat? https://www.bbc.co.uk/programmes/p0h42vkq Also, as spring approaches in the United States, millions of young people are heading off on spring break. But some cities have had enough of student revellers unwinding and the chaos that can arrive with them. Terry Ward, a travel writer and BBC contributor tells us what it’s like to go on spring break. And Beatriz Diaz from BBC Mundo explains why Miami is discouraging spring breakers. The Global Story brings you trusted insights from BBC journalists worldwide. We’re keen to hear from you, wherever you are in the world. We want your ideas, stories and experiences to help us understand and tell The Global Story. Email us at theglobalstory@bbc.com You can also message us or leave a voice note via WhatsApp on +44 330 123 9480. #TheGlobalStory The Global Story is part of the BBC News Podcasts family. The team that makes The Global Story also makes several other podcasts, such as Americast and Ukrainecast, which cover US news and the war in Ukraine. If you enjoy The Global Story, then we think that you will enjoy some of our other podcasts too. To find them, simply search on your favourite podcast app. This episode was made by Alice Aylett Roberts and Emilia Jansson. The technical producers were Mike Regaard and Hannah Montgomery. The assistant editor is Sergi Forcada Freixas and the senior news editor is Jonathan Aspinwall.…
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The plane maker’s safety record is in the spotlight after a series of incidents. In January an unused door blew off a Boeing 737 Max 9 operated by Alaska Airlines shortly after take-off. An initial report from the US National Transportation Safety Board concluded that four bolts meant to attach the door securely to the aircraft had not been fitted. Prior to the incident, there had been other serious problems on the 737 Max production line, including the discovery of manufacturing defects affecting key parts of the planes, as well as a part protecting the central fuel tank against lightning strikes. A version of the 737 Max was also involved in two major accidents in late 2018 and early 2019, in which 346 people were killed. Those crashes were attributed to badly-designed flight control software. After the most recent incident, Boeing’s president Dave Calhoun said the company would be "implementing a comprehensive plan to strengthen quality and the confidence of our stakeholders.” So, what does Boeing need to do to win back trust? Celia Hatton is joined by a panel of expert guests. David Soucie - A former top flight accident inspector with the US Federal Aviation Administration (the FAA) and author of "Why Planes Crash". Oriana Pawlyk - Aviation reporter for Politico. Sally Gethin - An independent global aviation and travel analyst. Also in the programme: Captain Dennis Tajer - Lead spokesman for the Allied Pilots Association and a pilot for American Airlines. John Strickland - Aviation analyst and director of JLS Consulting. Image: The Boeing logo as seen at the Farnborough International Airshow. Credit: Reuters/Peter Cziborra.…
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The Real Story
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The US House of Representatives has passed a landmark bill that could see TikTok effectively banned. It would give the social media giant's Chinese parent company, ByteDance, six months to sell its controlling stake or the app would face blocks in the US. Supporters of the bill say the app’s links with China make it a national security risk. Opponents argue that tens of millions of Americans rely on the platform and that the real problem isn’t with TikTok, but with a lack of regulation of social media and technology giants in general. So, what should the United States do about TikTok? Celia Hatton is joined by a panel of expert guests. Jeremy Goldkorn - Editorial Fellow at the Asia Society's ChinaFile website, founding editor-in-chief of The China Project and cofounder of the Sinica Podcast. Lindsay P. Gorman - Head of Technology and Geopolitics Team at the transatlantic, non-partisan Alliance for Securing Democracy. Louise Matsakis - A freelance journalist covering technology and China. She writes ‘You May Also Like’, a newsletter about e-commerce and Chinese tech giants. Image: TikTok app logo. Reuters/Dado Ruvic…
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The Real Story
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1 Can Haiti break free from its history? 49:21
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The Haitian government declared a 72-hour state of emergency on Sunday. It follows the storming at the weekend by gangs of two prisons, with some 3,700 inmates escaping. The gang leaders want the resignation of Prime Minister Ariel Henry, with one of them (Jimmy Cherizier, aka Barbecue) saying there will be civil war if Mr Henry does not go. Mr Henry had travelled to Kenya to discuss the deployment of a UN-backed security mission in Haiti, but is now in Puerto Rico after his plane was denied permission to land in Haiti. Gangs are now estimated to control most of the capital, Port-au-Prince. Haiti is the poorest country in the Americas with a history of political instability, dictatorships and natural disasters. It became the world's first black-led republic and the first independent Caribbean state when it threw off French colonial control and slavery in the early 19th Century. But it was forced to pay crippling reparations to France, which demanded compensation for former slave owners. That "independence debt" was not paid off until 1947 with many Haitians saying that it has prevented the country from developing and moving forwards. So, how has Haiti’s history shaped its present? And can it break free from its past and, if so, how can it do so? Celia Hatton is joined by a panel of experts: Monique Clesca - A Haitian journalist, writer and advocate in Port Au Prince. Professor Marlene Daut - A Haitian American Professor of French and African American Studies at Yale University. Alex Dupuy - A Haitian born academic who has retired after a long career as Professor of Sociology at Wesleyan University in Middletown, CT. He's authored many books on Haiti's history and development. Image: People run down a street in Port-au-Prince, Haiti escaping from gang violence. Credit: Johnson Sabin/EPA-EFE/REX/Shutterstock This programme has been edited since it was originally broadcast.…
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The Real Story
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1 What's fuelling the war in Sudan? 47:52
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At the Munich Security Conference in February a senior UN official described the war in Sudan as “not a forgotten crisis, but a wholly ignored crisis”. And yet the impact of 10 months of fighting is huge - nearly eight million people have had to leave their homes, more than in any other current conflict. Just last week the UN pointed to multiple indiscriminate attacks by both the Sudanese Armed Forces and the paramilitary Rapid Support Forces in densely-populated areas. So who is keeping the war going and why? Is it a conflict that will be fought to exhaustion or is there any hope of a negotiated settlement? And does the appointment of a new US Special Envoy for Sudan this week suggest that the world is ready to stop ignoring Sudan? Shaun Ley is joined by a panel of experts: Azza Aziz, a Sudanese anthropologist who was in Khartoum at the outbreak of the war and returned to London in January; Alex de Waal, executive director of the World Peace Foundation and a research professor at the Fletcher School of Law and Diplomacy, Tufts University in Massachusetts; Kholood Khair, a Sudanese political analyst and the founding director of Confluence Advisory, a "think-and-do" tank based in Khartoum. She left Sudan soon after the outbreak of the war and is now based in the UK. (Photo: A Sudanese woman, who fled the conflict in Sudan's Darfur region, walks beside carts carrying her family belongings, 2 August, 2023. Credit: Zohra Bensemra/Reuters)…
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The Real Story
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1 Getting ready for an older population 48:54
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The population of the world has been rising for over 200 years but some time later this century it’s predicted to peak. Demographers don’t know exactly when that will happen but they do know that we are already experiencing a demographic transition. Fertility rates are falling world wide. Fertility in China and India is below replacement rate. In developed countries populations are ageing; since 2013, a quarter of Japan’s population has been over 65, and within the next five years Japan will be joined by Finland, Germany, Italy, and Portugal. It’s easy to see ageing as a problem. After all, how will working age people fund the pensions of so many old people? But could technology massively raise productivity? Could falling populations put less stress on the planet, and offer us a world with less competition and more leisure and space? And if an older population is a problem, how to solve it? Can we encourage people to have more children? Or should rich countries let in more people? Shaun Ley is joined by a panel of experts: Jack Goldstone - Professor of Public Policy at George Mason University in Virginia, in the United States. Elma Laguna - Associate Professor of Demography and Director of the Population Institute, College of Social Sciences and Philosophy, University of the Philippines, Diliman. Frank Swiaczny - Senior Researcher at the Federal Institute for Population Research in Germany and Executive Director of the German Society for Demography. Image: An elderly man holding a walking stick. Credit: Joe Giddens/PA Wire…
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1 Is Senegal’s democracy under attack? 49:24
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President Macky Sall of Senegal is facing mounting pressure after the decision to postpone the scheduled 25 February presidential election to December. The opposition says the move is a “constitutional coup” but the president says more time is needed to resolve a dispute over who is eligible to stand as a presidential candidate after several opposition contenders were barred. Last week, three people were killed and hundreds arrested in protests against the delay of the election. Senegal has long been seen as one of the most stable democracies in West Africa. It is the only country in mainland West Africa that has never had a military coup. It has had three largely peaceful handovers of power and never delayed a presidential election. But is that about to change? And what will the consequences of any political, social and economic turmoil for a country with a young population? Shaun Ley is joined by a panel of experts: Borso Tall - Freelance journalist based in the Senegalese capital Dakar, recipient of the Chevening scholar with The University of Glasgow and member of The International Women's Media Foundation. Paul Melly - Consulting fellow for the international affairs think tank Chatham House and a journalist specialising on development, politics and business issues in francophone Africa. Aanu Adeoye - West Africa correspondent for the Financial Times. Also in the programme: Dr Ndongo Samba Sylla -An economist who served as an adviser in the president's office. Image: Senegalese demonstrators protest against the postponement of the Feb. 25 presidential election, in Dakar, Senegal February 9, 2024. Credit: Reuters/Zohra Bensemra…
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The Real Story
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1 Do green policies and farmers have to clash? 48:48
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Europe has been swept by a wave of protests by farmers, many of whom blame environmental policies for increasing their hardship. In Germany, farmers are angry about the phasing out of tax breaks on agricultural diesel. A policy aimed at reducing pesticide use was one of many grievances fuelling demonstrations in France, Belgium and the Netherlands - prompting the EU to backtrack on the policy. But farmers are worried about more than just pesticide use. From measures to increase biodiversity and soil quality to increased competition from cheap imports, the agricultural sector across Europe - and the world - is feeling the strain. So, can farmers and the environment both prosper? If so, which policies will help encourage a green transition and who will pay for it? Shaun Ley is joined by a panel of expert guests. Natasha Foote - A journalist and podcaster focusing on European agriculture and farming policy Paula Andrés – Agriculture and food reporter for Politico Europe Julia Bognar - Head of land use and climate at The Institute for European Environmental Policy think tank Also featuring: Christiane Lambert – A pig farmer and President of the European farmers’ lobby COPA-COGECA Tom Vandenkendelaere - A Belgian member of the European Parliament for the Flemish Christian Democrat CD&V party / European People’s Party (EPP) Bas Eickhout - A Dutch member of the European Parliament for the Greens / European Free Alliance Producers: Zak Brophy and Paul Schuster Image: A placard on a tractor reads 'No farmers, no food' during a protest by farmers in downtown Barcelona, Spain, 07 February 2024 - Credit: Enric Fontcuberta/EPA-EFE/REX/Shutterstock…
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The Real Story
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1 China’s economy: How worried should we be? 48:58
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China has tightened financial industry rules as it tries to halt a deepening sell-off in the world's second largest economy. Nearly $6tn has been wiped off Chinese and Hong Kong stocks over the past three years. Meanwhile a court in Hong Kong this week ordered the liquidation of debt-laden Chinese property giant Evergrande. Youth unemployment in China is thought to be around 20%. So, what’s the real state of China’s economy? Some analysts say a crackdown on commercial technology companies has harmed growth. Is it possible for the Chinese Communist Party to enjoy the benefits private enterprises can deliver, while still retaining the control it wants to have over the economy? Shaun Ley is joined by a panel of experts. Stewart Patterson - Co-founder of an investment management firm in Singapore, author of 'China trade and power: Why the West's Economic Engagement Has Failed' and research fellow at The Hinrich Foundation. Nancy Qian - Professor of Economics at Kellogg Business School, Northwestern University, Illinois Yu Jie - Senior research fellow on China in the Asia-Pacific Programme at the independent policy institute, Chatham House (Photo: A man sells food in his street booth in Shanghai. Credit: Alex Plavevski/EPA-EFE/Rex/Shutterstock)…
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The Real Story
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1 Will artificial intelligence erode our rights? 48:57
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Artificial intelligence is increasingly impacting all of our lives. Proponents say the technology has the potential to cure diseases, reduce hunger and free up leisure time by improving productivity. But others worry it will destroy our privacy, undermine our democracies and increase inequality. So, how can we ensure AI delivers the maximum benefits while protecting our individual rights? The European Union is leading the way in attempts to regulate the emerging technology and hopes its AI Act will serve as a blueprint for others. What is the future of AI and how can we make sure it works for us, not against us? Shaun Ley is joined by Scott Niekum, associate professor and director of SCALAR, the Safe, Confident, and Aligned Learning & Robotics Lab in the College of Information and Computer Sciences at The University of Massachusetts, Amherst; Karen Hao, a journalist and data scientist who writes about Artificial Intelligence for the US magazine, The Atlantic; Prof Philip Torr, a specialist on AI at the University of Oxford and a fellow of both the UK's national academy of sciences, The Royal Society and the Royal Academy of Engineering. Also in the programme: Dragoș Tudorache, a member of the European Parliament involved in crafting the EU's AI Act. (Photo: People attend the launch event of the first commercial application of artificial intelligence for the mining industry in Jinan, Shandong province, China, 18 July 2023. Credit: Mark R Cristino / EPA-EFE/ REX/Shutterstock)…
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