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Remember When: Abstain for the Game was the century’s most bizarre ad campaign

19:39
 
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Manage episode 379271903 series 2501159
Kandungan disediakan oleh The Spinoff. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Spinoff atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Ahead of the incredibly tense 2011 Rugby World Cup, Abstain for the Game was a Telecom (now Spark) ad campagin using former All Black captain Sean Fitzpatrick, in a tuxedo, driving a pink dodgem, asking a tightly wound nation to keep it in their pants. It was an extremely odd ad, and created a furious response from a humourless public. Within days it was withdrawn with heavy apologies. But the ad has aged well, and as The Real Pod remembers when, they also ask – did we get this one wrong?

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

327 episod

Artwork
iconKongsi
 
Manage episode 379271903 series 2501159
Kandungan disediakan oleh The Spinoff. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Spinoff atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Ahead of the incredibly tense 2011 Rugby World Cup, Abstain for the Game was a Telecom (now Spark) ad campagin using former All Black captain Sean Fitzpatrick, in a tuxedo, driving a pink dodgem, asking a tightly wound nation to keep it in their pants. It was an extremely odd ad, and created a furious response from a humourless public. Within days it was withdrawn with heavy apologies. But the ad has aged well, and as The Real Pod remembers when, they also ask – did we get this one wrong?

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

327 episod

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