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Matt Briel - Lulu.com's Secret Weapon: Spiral Bound Publishing Success
Manage episode 448978151 series 3592843
Kandungan disediakan oleh Teddy Smith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Teddy Smith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand technology, spiral binding capabilities, and successful case studies of authors using these formats.
In this episode:
- Overview of Lulu.com's print-on-demand services
- Detailed explanation of spiral bound book production
- Limitations and possibilities with spiral binding
- Success stories and case studies
- Direct sales opportunities through Lulu
- Print-on-demand global distribution networks
- Tips for choosing the right binding format
Resources Mentioned:
- Lulu.com print-on-demand platform
- Lulu Shopify plugin for direct sales
- Global print network facilities (US, UK, France, Australia)
- Free downloadable interior files and templates
- Lulu cover creator tool
- WooCommerce and Wix integrations
Book recommendations:
Connect with Lulu:
- Website: https://www.lulu.com/
- Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/new
- Direct Sales Plugins Available Through Lulu
- Shopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopify
- Wix integration: https://www.lulu.com/sell/sell-on-your-site/wix
- WooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerce
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/
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1. Matt Briel - Lulu.com's Secret Weapon: Spiral Bound Publishing Success (00:00:00)
2. Introduction to Lulu.com and its services (00:01:19)
3. Explanation of spiral bound distribution limitations (00:02:31)
4. Print-on-demand process for spiral bound books (00:06:06)
5. Best types of books for spiral binding (workbooks, cookbooks, etc.) (00:09:49)
6. Limitations on spiral bound books (page count and sizes) (00:13:14)
7. Pricing discussion for spiral bound books (00:16:35)
8. Case study: Audrey Huey's author planner success (00:18:09)
9. Case study: Cricut pattern guide success (00:19:29)
10. Analysis of successful spiral bound books (00:22:18)
11. Amazon distribution options and limitations (00:26:30)
12. Book recommendations and closing thoughts (00:32:10)
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