TV's Decline vs. Digital Surge: Navigating the Ad Shift for Publisher Success | Publisher Lab Ep. 37

The Publisher Lab

Join Tyler Bishop & Manny as they delve into the publishing industry's hot topics. Dive deep into the Google antitrust trial, uncover revelations from leaked emails, and unpack Bing's partnership with OpenAI. As advertising pivots to digital, discover why publishers must evolve. Listen, engage, and support! 🎙️ #DigitalLandscapeUpdateThis week’s stories: Google search antitrust trial updates: Everything you need to know (so far) - https://searchengineland.com/google-search-antirust-trial-hearing-updates-431977 Apple has 19 billion reasons not to build a Google Search rival - https://searchengineland.com/apple-has-no-plans-to-make-a-google-rival-432474 Emails Show Google Search & Ad Execs Plotting To Increase Ad Revenue - https://www.searchenginejournal.com/google-execs-scheme-to-increase-ad-revenues/497461/ ChatGPT Browse with Bing returns after being disabled 3 months ago - https://searchengineland.com/chatgpt-browse-with-bing-returns-after-being-disabled-3-months-ago-432562 26% of the top 100 websites are now blocking GPTBot - https://searchengineland.com/more-popular-websites-blocking-gptbot-432531 Why publishers are questioning the effectiveness of blocking AI web crawlers - https://digiday.com/media/a-symbolic-gesture-publishers-question-the-effectiveness-of-blocking-ai-web-crawlers/ Google Lets Publishers Opt Out of AI Training Data - https://www.adweek.com/programmatic/google-extended-publishers-opt-out-ai-training/ The Digital Ad Sales Recovery Isn't Saving Traditional Media - https://www.adweek.com/convergent-tv/digital-ad-sales-recovery-traditional-decline-magna-forecast/ Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.