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Episode 1: Maria Grineva
Manage episode 309963569 series 3039016
Kandungan disediakan oleh The Predictive Marketer and Steve Chenoweth. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Predictive Marketer and Steve Chenoweth atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, Maria Grineva provides an overview of the predictive analytics industry, specifically predictive marketing. Maria is the co-founder and data scientist at Orb Intelligence, a Palo Alto company that provides business information for marketing software vendors and B2B marketing agencies. She is responsible for data crawling and system integration and designs algorithms to make use of the data for B2B marketing tasks. Maria works closely with clients of Orb Intelligence, companies like Lattice Engines and Hubspot to integrate the data into marketing software for predictive lead scoring, prospecting, personalized lead nurturing and reducing customer churn.
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