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Using Amazon DSP and AMC to Fully Understand the Customer Journey

31:26
 
Kongsi
 

Manage episode 451497309 series 2625056
Kandungan disediakan oleh The PPC Den. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The PPC Den atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey.

We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro

  • 3:38 - Intro to Amazon Marketing Cloud

  • 4:25 - Understanding Attribution Models

  • 5:21 - Importance of Data with a Purpose

  • 7:01 - How AMC De-duplicates Attribution

  • 8:44 - Using SQL Queries with AMC Data

  • 11:30 - DSP’s Impact on Consumer Journey

  • 25:03 - Measuring DSP’s Incremental Sales Value

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

349 episod

Artwork
iconKongsi
 
Manage episode 451497309 series 2625056
Kandungan disediakan oleh The PPC Den. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The PPC Den atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey.

We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro

  • 3:38 - Intro to Amazon Marketing Cloud

  • 4:25 - Understanding Attribution Models

  • 5:21 - Importance of Data with a Purpose

  • 7:01 - How AMC De-duplicates Attribution

  • 8:44 - Using SQL Queries with AMC Data

  • 11:30 - DSP’s Impact on Consumer Journey

  • 25:03 - Measuring DSP’s Incremental Sales Value

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

349 episod

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