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How to Use Broad Match and Modified Broad Match on Amazon?

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Manage episode 414787930 series 2625056
Kandungan disediakan oleh The PPC Den. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The PPC Den atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.

We’ll see you in The PPC Den!

🦡 Highlights

​​0:00 - Intro

0:48 - Explanation of broad and phrase match types

1:48 - Example of how broad match can trigger unrelated search terms

4:00 - Advice on sparing use of broad match in advertising strategies

6:03 - Clarification on the use of modified broad in sponsored products

9:32 - Real-world example demonstrating phrase match issues

13:31 - Tips on using search term analysis tools

16:00 - Importance of negative keyword management.

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

  continue reading

349 episod

Artwork
iconKongsi
 
Manage episode 414787930 series 2625056
Kandungan disediakan oleh The PPC Den. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The PPC Den atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.

We’ll see you in The PPC Den!

🦡 Highlights

​​0:00 - Intro

0:48 - Explanation of broad and phrase match types

1:48 - Example of how broad match can trigger unrelated search terms

4:00 - Advice on sparing use of broad match in advertising strategies

6:03 - Clarification on the use of modified broad in sponsored products

9:32 - Real-world example demonstrating phrase match issues

13:31 - Tips on using search term analysis tools

16:00 - Importance of negative keyword management.

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

  continue reading

349 episod

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