How to Make Podcast Reports More Diverse

The Podcast Trapper

In this week’s episode of The Podcast Trapper, I discuss something that I hope you’re super familiar with…Podcast listener reports.

If you don’t know about these yet, welcome to the wonderful world of podcast listener data. These stats have great power to us podcast creators. The problem is, these stats are usually…pretty vague. They discuss “podcast listeners” or even “women listeners,” but there is not much detail into which women are tuning in! I know many of us would love to know whether black women, nonbinary people, asian or latina women are consuming your content, right?!

This is important information to us creators, because our culture affects how we listen to content.

Today I’ll be sharing WHY podcast listener data affects your podcast strategy, HOW it could be more diverse and WHAT we can do about it.

Podcast Reports to Checkout
Womens Podcast Listener Report 2022
Latino Podcast Listener Report 2022
Moms & Media Report 2022
Black Podcast Listener Report 2021

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