The Systems of Success in Franchising, with Leslie Kuban

The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur

Great franchises are some of the best thought out and process driven business on the plant and if we know anything about business success - it's largely down to having great systems and following them.

This week on the Show I'm joined by one of the world experts on franchise success, Leslie Kuban. We talk about her work helping people make the transition into franchising, her franchise education work and her consulting helping people fully leverage the franchises they own.

We also talk about her journey from owning a Mailboxes Etc to becoming a household name in the Franchising.

Some key takeaways.

📈 Personal Branding Motivation: Cultivating a strong personal brand within your franchise is crucial. Personal relationships and local presence can set you apart.

🔄 Systematisation and Training: Franchise systems offer varying levels of support in terms of systematisation and training. Leveraging these can help streamline operations and enhance visibility.

💰 Financing Fundamentals: When financing a franchise, a cash injection of 10-30% is typically required, along with good credit and a personal guarantee. Various options like equity lines or retirement plans can be explored.

⚖️ Understand Complexity: Franchising is not a quick success route. It involves significant complexity, cost, and a long-term commitment. Entrepreneurs must recognise this before diving in.

🤝 Collaborative Success: Collaborative skills, patience, and business acumen are key for success. Support and cooperation among franchise owners can enhance the overall experience and success rate.

https://www.linkedin.com/in/lesliekuban/

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