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EP 47 - Deleting Old Website Content & SEO AI
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Old, old pages on your website seem irrelevant? CNET thought so and was "called out" for deleting many to help influence Google rankings. Good idea, or no? Google's Danny Sullivan throws his input along with PA's founder, Dwight Zahringer, giving his assessment on what he'd recommend.
In addition discussed is the evolution of AI and what he sees as SEO being largely driven to "optimize" websites' based on live-fed metrics by the "machine".
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