Episode 10-The E-Commerce Playbook: Expert Tips from Pedro Ramos

The Payback Pod

In this episode of the Payback Pod, Joel Williams, Chief Commercial Officer at ChaChing, dives deep into the world of e-commerce with Pedro Ramos, a highly skilled and experienced marketing professional boasting 15 years in performance media and e-commerce.

Pedro's extensive portfolio includes collaborations with industry giants such as Microsoft, Unilever, Sainsbury’s, Specsavers, SAP, Philips, and Mercedes-Benz. Currently leading e-commerce and media-focused teams at prominent media agencies, Pedro also lends his expertise as a Digital Board Advisor for fashion industry startups.

Key Discussion Points:

Pedro outlines the fundamental elements necessary for a robust e-commerce strategy. The conversation delves into essential metrics for assessing e-commerce performance and mistakes businesses make in their digital marketing efforts. Later, Joel and Pedro explore emerging trends such as live shopping, the rise of influencers, and the integration of new technologies. To wrap up the episode, Pedro shares his top tips for advertisers looking to navigate the challenges and opportunities in 2024

Links and Resources:

Connect with Pedro Ramos on LinkedIn: https://www.linkedin.com/in/pedroramos1987/

Learn more about ChaChing: https://www.chaching.me/

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Host: Joel Williams

Producer: Yuliya Stancheva

Guest: Pedro Ramos