Reconnecting Your P2P Strategies To Your “Why” With American Heart Association’s Kim Slone

The P2P Soapbox

Being a leader in the peer-to-peer world can feel like a whirlwind of demands. Stay relevant. Innovate. Stick to the fundamentals. Explore new revenue streams. Prioritize effectively. Cultivate meaningful relationships. It’s a lot to juggle and can leave even the most seasoned leader feeling a bit dizzy.

In the midst of this whirlwind, it’s crucial not to lose sight of our "why" - the reason we embarked on a career in the nonprofit sector in the first place and also why we joined our respective organizations.

In this episode, P2PPF’s Marcie Maxwell is joined by Kim Slone, Executive Vice President for Development and Community Health of the American Heart Association, which was recently recognized as the 2024 Peer-to-Peer Professional Forum Organization Of The Year . They delve into how this century-old organization remains relevant to today's volunteers and supporters, the importance of building relationships with internal colleagues & volunteers, and how all of this can be accomplished by staying true to your “why”.

In this episode, we’ll also explore:

• Messaging strategies to engage a new generation of fundraisers
• The delicate balance between revenue diversification and strategic focus
• The importance of understanding your community’s motivation

Mentioned Links

American Heart Association

Heart Walk

Kids Heart Challenge

Stay Connected on LinkedIn

Connect with Kim

Connect with Marcie

Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (01:01) - Introducing Kim Slone
• (06:16) - How does the American Heart Association use P2P?
• (08:29) - Staying Relevant over 100 Years
• (16:34) - The Importance of Relationships
• (20:34) - Growing from Where You Are
• (24:36) - Get Involved