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Kandungan disediakan oleh Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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with LIT Create founder Christopher Leidinger

48:44
 
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Manage episode 376083000 series 2077466
Kandungan disediakan oleh Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Christopher Leidinger is a branding expert as founder LIT Create. He has been instrumental in the rebranding of major fintech players in Nuri and Solarisbank, as well as smaller scale enterprises ranging from a chemistry startup and a chocolate startup to an AI food delivery startup, a craft spirit brand and even an underground techno club in Berlin. Furthermore, LIT has worked with Airbnb, Volkswagen and Hyundai on various image and ad campaigns. We discussed the state of branding, what it is, how it’s evolved and why every company, big or small, should be cognizant of the image it projects and also got Christopher’s take on Twitter’s rebrand to X.
  continue reading

71 episod

Artwork
iconKongsi
 
Manage episode 376083000 series 2077466
Kandungan disediakan oleh Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Christopher Leidinger is a branding expert as founder LIT Create. He has been instrumental in the rebranding of major fintech players in Nuri and Solarisbank, as well as smaller scale enterprises ranging from a chemistry startup and a chocolate startup to an AI food delivery startup, a craft spirit brand and even an underground techno club in Berlin. Furthermore, LIT has worked with Airbnb, Volkswagen and Hyundai on various image and ad campaigns. We discussed the state of branding, what it is, how it’s evolved and why every company, big or small, should be cognizant of the image it projects and also got Christopher’s take on Twitter’s rebrand to X.
  continue reading

71 episod

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