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EU Targets Google, Listings Get Suspended, and AI Heats Up: Search is Changing Fast
Manage episode 472628072 series 3417414
Kandungan disediakan oleh Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, Greg and Mike discuss the recent EU findings regarding Google's non-compliance with the Digital Markets Act (DMA), the implications of algorithm changes leading to increased suspensions and verifications, and the evolving landscape of AI competition, particularly focusing on Google's strategies to retain users amidst rising AI technologies. They also explore the future of local SEO and its unique position in the market.
takeaways
- Google's violation of the DMA highlights ongoing regulatory scrutiny.
- Suspensions and verifications are increasing, indicating algorithmic changes.
- AI mode may be sufficient for many users, keeping them within Google's ecosystem.
- Local SEO is less impacted by AI than generic publishers.
- Conversions should be the focus for local businesses, not just traffic.
00:00 EU's Preliminary Findings on Google and Apple
08:51 Suspension Verification Algorithm Issues
16:08 AI Competition and Market Dynamics
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