Kandungan disediakan oleh Amy Traugh. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Amy Traugh atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Motivated CEO: Business Strategy for Entrepreneurs
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Kandungan disediakan oleh Amy Traugh. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Amy Traugh atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Motivated CEO is your shortcut to quickly and easily shatter any sales plateau and achieve the consistent, sustainable business growth you’ve been craving—without sacrificing your sanity. Hosted by business strategist and bestselling author Amy Traugh, this podcast is for solopreneurs who are ready to stop guessing their way through business growth and start leveraging their data for real results. Each episode breaks down complex numbers into simple, actionable insights, so you can learn how to confidently make data driven decisions, streamline your processes, and create the consistent cash flow you’ve been striving for—all without spending your day glued to social media or working even harder than you already are. If you’re ready to ditch the data drama, stop guessing, and start growing your business this podcast is your next must-listen. Go ahead and press play—and don’t forget to follow so you never miss an episode!
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403 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 3525425
Kandungan disediakan oleh Amy Traugh. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Amy Traugh atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Motivated CEO is your shortcut to quickly and easily shatter any sales plateau and achieve the consistent, sustainable business growth you’ve been craving—without sacrificing your sanity. Hosted by business strategist and bestselling author Amy Traugh, this podcast is for solopreneurs who are ready to stop guessing their way through business growth and start leveraging their data for real results. Each episode breaks down complex numbers into simple, actionable insights, so you can learn how to confidently make data driven decisions, streamline your processes, and create the consistent cash flow you’ve been striving for—all without spending your day glued to social media or working even harder than you already are. If you’re ready to ditch the data drama, stop guessing, and start growing your business this podcast is your next must-listen. Go ahead and press play—and don’t forget to follow so you never miss an episode!
…
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403 episod
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 398. Pitch Perfect: Strategies to Land Any Guest Spot with Joanne Bolt 32:59
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Are you tired of pitching yourself for podcast guest spots but not getting booked? In this episode, I’m joined by podcast strategy expert Joanne Bolt, who’s here to reveal the common mistakes that might be holding you back. Joanne shares insider tips to help you create standout pitches, avoid the pitfalls most guests are making, and land the guest spots you’ve been dreaming of. Listen in to discover how to rise above the noise and land that guest spot. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 381. Struggling to Sell? 3 Launch Mistakes You're Probably Making 361. Lead Generation 101 349. Launching an Offer Without Social Media 💥 Are you ready to shatter your sales plateau for good? Hop on the VIP waitlist for Metrics Mastery and we’ll send you our free guide The Top 3 Metrics You Need to Know so you can get started right away!!! Learn more here! 👯 Learn more about The Press Record Community here !…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 397. When is the Right Time to Outsource as a Solopreneur? 12:53
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Feeling overwhelmed by your never-ending to-do list but unsure if it’s time to outsource? In this episode, we’re breaking down the clear signs that you’re ready to delegate and where to start—without building a big team. Tune in to learn how to free up your time, focus on revenue-generating tasks, and scale your business smarter, not harder. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 381. Struggling to Sell? 3 Launch Mistakes You're Probably Making 367. Popular Strategies Hurting Your Business Growth 359. 3 Daily IPA's for Solopreneurs to Generate Momentum 💥 Are you ready to shatter your sales plateau for good? Hop on the VIP waitlist for Metrics Mastery and we’ll send you our free guide The Top 3 Metrics You Need to Know so you can get started right away!!! Learn more here!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 396. Is Belief Actually Slowing Your Business Growth? with Molly Claire 28:21
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We’ve all heard that belief is the foundation for achieving any goal, but what if belief is actually holding you back instead of propelling you forward? In this episode, guest expert Molly Claire dives into the surprising way belief can slow your growth—and how to keep your momentum strong so you can make 2025 your best year yet. ✅ Get Molly’s FREE Training + Step-by-Step Guide for Leaders and Coaches here! 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 382. Your Hidden Superpower to Business Growth with Michelle Rios 358. Using Failure to Fuel Your Business Growth with Sheley Brien 342. Cut Through the Fluff & Make the BEST Investments for You 💥 Are you ready to shatter your sales plateau for good? Hop on the VIP waitlist for Metrics Mastery and we’ll send you our free guide The Top 3 Metrics You Need to Know so you can get started right away!!! Learn more here!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 395. Signs You May Be Working Too Hard to Grow Your Business 16:38
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Is working harder actually the path to faster business growth—or is it the very thing keeping you stuck? In this episode, I’m unpacking the signs that you might be overworking without the results to show for it and, more importantly, how to shift your approach so you can scale your business without being tied to it 24/7. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 372. Flashy Marketing Is Hurting Your Business with Lindsay Smith 354. How to Work Less & Scale Your Business with Kris Ward 332. This is Killing Your Sales 🙋♀️ Ask me anything! I know you have a burning business question you would love to ask. Submit your question here for a chance to have it answered on a future episode. 💥 Are you ready to shatter your sales plateau for good? Hop on the VIP waitlist for Metrics Mastery and we’ll send you our free guide The Top 3 Metrics You Need to Know so you can get started right away!!! Learn more here!…
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1 394. Insider Secrets to Get Clients From Social Media and Video with Kim Rittberg 30:42
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Video continues to dominate in 2025, but how can you, as a business owner, use it strategically to attract more clients? In this episode, guest expert Kim Rittberg shares her expertise on harnessing the power of video to grow your business. From practical tips to show up confidently and proven strategies to convert viewers to buyers, you’ll learn how to make video work for you and connect with your ideal audience. ✅ Sign Up here for Kim’s FREE value-packed tips on How to Take Your Videos From Mediocre to Magnetic. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 378. Simplify Your Next Launch... Without the Stress with Dolly DeLong 366. Chaos to Control: Make Social Media Work for You! with Shelby Clement 361. Lead Generation 101 💥 Are you ready to shatter your sales plateau for good? Hop on the VIP waitlist for Metrics Mastery and we’ll send you our free guide The Top 3 Metrics You Need to Know so you can get started right away!!! Learn more here!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 393. 3 Powerful Mindset Shifts for Entrepreneurs 15:21
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As a solopreneur, you know how much effort goes into growing a business, but there’s one thing so powerful that it can quickly derail even the most successful entrepreneur; your mindset. In this episode, we’re exploring three essential mindset shifts that every entrepreneur needs to embrace for sustainable business growth. Whether you’re just starting your journey or are a seasoned entrepreneur, these practical shifts will help you stay focused and overcome any challenge. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 379. I Didn’t Reach 80% of My Goals This Year 360: Take Control: Redefining Your Relationship with Social Media with Bre Burke 345. Tempted to Quit? You're Not Alone with Jessica Chavez 🔌 Unplugged Challenge: It’s time to turn down the noise around you so you can hear the voice within. The Unplugged Challenge is a three day free challenge designed to help you reset, refocus, and regain control of your business. Learn more here! ❌ Don't buy my Bestselling Book, The CEO Method: An Entrepreneur’s Guide to Business Success because I want to give you a FREE copy. Click here!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 392. Marketing That Makes People Say “I Need This!" with Elena Daccus 21:12
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Have you ever followed someone on social media and thought, Wow, it’s like she’s reading my mind—I need to buy whatever she’s selling! That’s no coincidence. In this episode, guest expert Elena Daccus reveals a fresh perspective on a familiar topic: marketing. Listen in and discover how to create that kind of magnetic connection with your audience! ✅ Gain access to Elena’s "NEUROMARKETING Funnel Method" here. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 376. Simple Messaging Shifts to Make More Sales with Kathryn Thompson 364. Stop the Scroll & Get Noticed with Courtney Elmer 350. Engagement Down? Stop Stressing! With Elizabeth Henson ❌ Don't buy my Bestselling Book, The CEO Method: An Entrepreneur’s Guide to Business Success because I want to give you a FREE copy. Click here!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 391. 3 Simple Ways to Attract Your Ideal Clients 12:02
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Struggling to attract your ideal clients? In this episode, we’re going back to basics and discussing three simple strategies to help you connect with the right people, craft messaging that resonates, and position your solution as the obvious choice—so you can stop guessing and start growing.If you’re ready to attract clients with ease and confidence, this episode is a must-listen! 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 377. 3 Reasons Your Offer Isn’t Selling… And It’s Not Your Price 371. The Secret to Tracking Marketing ROI 339. A Powerful Resource to Grow Your Business with Colleen Biggs ❌ Don't buy my Bestselling Book, The CEO Method: An Entrepreneur’s Guide to Business Success because I want to give you a FREE copy. Click here!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 390. Turning Data to Dollars: Simple Strategies for Solopreneurs with Alyssa Lang 25:13
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Leveraging your data to drive your business decisions is the fastest, and easiest, way to put more profit in your pocket. In this episode, guest expert Alyssa Lang dives into a common mistake entrepreneurs make when it comes to data and shares actionable insights on how to use your numbers strategically to grow your bottom line. Don’t miss these practical tips to make smarter, profit-driven decisions! ✅ Unlock Alyssa’s Money Mastery Plan here. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 371. The Secret to Tracking Marketing ROI 359. 3 Daily IPA's for Solopreneurs to Generate Momentum 336. Stop Relying on Social Media to Market Your Business ❌ Don't buy my Bestselling Book, The CEO Method: An Entrepreneur’s Guide to Business Success because I want to give you a FREE copy. Click here!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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You’ve been putting in the effort—showing up consistently on social media, promoting your offers, networking, and building your email list. But despite all the hard work, your business isn’t growing the way you hoped. In this episode, we’re uncovering why all that hustle isn’t translating into the results you want and, more importantly, what you can do to turn things around. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 367. Popular Strategies Hurting Your Business Growth 354. How to Work Less & Scale Your Business with Kris Ward 340. Leveraging AI to Save Time ❌ Don't buy my Bestselling Book, The CEO Method: An Entrepreneur’s Guide to Business Success because I want to give you a FREE copy. Click here!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 388. Secrets to Booking More Sales Calls with Allison Henderson 21:07
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If sales calls are part of your funnel, listen up! You could have the best service in the world, however if you’re not consistently booking sales calls, you won’t see the conversions you need to drive sales. So, how do you book more sales calls? Guest expert Allison Henderson is spilling all the secrets in this episode! ✅ Get Allison's FREE Master Class: 10 Ways to Get on More Sales Calls HERE. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 374. Fix Your Funnel, Grow Your Sales with Kristen Day 361. Lead Generation 101 355. Never Have Another Silent Launch ❌ Don't buy my Bestselling Book, The CEO Method: An Entrepreneur’s Guide to Business Success because I want to give you a FREE copy. Click here! https://www.amytraugh.com/post/how-to-book-more-sales-calls-with-allison-henderson…
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The Motivated CEO: Business Strategy for Entrepreneurs
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Most of the clients I work with are unknowingly making the same critical mistake when it comes to leveraging their data to drive their decisions. The best part? Fixing it is simpler than you think—and it can completely change how you use data to guide your business decisions. In this episode, I’m breaking down exactly what it is and how to quickly and easily fix it! 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 375. Not a Numbers Person? You Don’t Need to Be! 342. Cut Through the Fluff & Make the BEST Investments for You 332. This is Killing Your Sales ❌ Don't buy my Bestselling Book, The CEO Method: An Entrepreneur’s Guide to Business Success because I want to give you a FREE copy. Click here! 🙋♀️ Ask me anything! I know you have a burning business question you would love to ask. Submit your question here for a chance to have it answered on a future episode.…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 386. Keep Your Business Momentum Strong All Year Long with Christina Lecuyer 26:53
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Ahh the energy and excitement of a new year is such an incredible feeling, but what happens when that feeling wears off and the overwhelm of those big goals you set kicks in? In this episode, Christina Lecuyer shares powerful insights on sustaining the momentum and fully embracing your role as the CEO of your business. Get ready to learn how to stay focused, make the income you want, and create the impact you’re here for! 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 369. The Surprising Downside of Flexibility in Business 363. The Real Reason You're Not Getting Results in Your Business 337. Living a Life on Purpose with Tanya Dalton Join Christina’s weekly mindset text community. Text INSPO to 501.222.3362 🚀 Will 2025 be the year you finally shatter your sales plateau? The doors to Metrics Mastery are opening soon! Hop on our VIP waitlist to be the first to know—and we’ll send you a special surprise just for joining the list! Check it out!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 385. The ONE Way to Guarantee Business Success in 2025 12:11
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There’s ONE strategy that will guarantee business success in 2025. One that when implemented, can make you 23 times more likely to acquire customers, 6 times more likely to retain customers, and 19 times more likely to be profitable. What is it? Listen in and learn how data is the one surefire way to shatter your sales plateau for good! 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 368. How to Keep Your Business Moving Forward Through Challenges with Carly Fauth 357. Steal These 4 Habits of Successful Entrepreneurs 351. How to Reach Your Goals Faster 🚀 Will 2025 be the year you finally shatter your sales plateau? The doors to Metrics Mastery are opening soon! Hop on our VIP waitlist to be the first to know—and we’ll send you a special surprise just for joining the list! Check it out!…
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The Motivated CEO: Business Strategy for Entrepreneurs
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1 384. A Simple Way to Make More Sales with Kassie O’Driscoll (REPLAY) 21:13
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Are you tired of spending hours creating content that gets limited reach and zero conversions? There's an easy way to overcome this common challenge. In this episode, we're discussing three key opportunities to create an incredible customer experience and increase the lifetime retention value of your clients. 🚀 Will 2025 be the year you finally shatter your sales plateau? The doors to Metrics Mastery are opening soon! Hop on our VIP waitlist to be the first to know—and we’ll send you a special surprise just for joining the list! Check it out!…
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