From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool

The More Profitable Podcast with Stacey Harris

Is your podcast just another item on your to-do list, or is it a powerful sales asset?

If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision.

In this episode of The More Profitable Podcast, we’ll explore how to transform your podcast into a valuable sales tool. I’ll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let’s get your podcast working for your business, not just filling your schedule.

1:07 - One of the most dangerous mistakes you can make with your podcast

5:42 - Sponsor-backed vs. self-sponsored podcasts: What’s the key difference?

13:51 - Three essential questions to shape your podcast topics and calls to action

19:08 - A real-world example of how to weave sales messages seamlessly into your episodes

Mentioned in From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool

Podcast Strategy Intensive

Podcasting AMA with Uncommonly More

The Podcast Newsroom

How Nicole Otchy Uses Her Podcast As a Sales Asset
Navigating Imperfection with the 20 Shitty Episode Experiment

How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales

What Happens During a Podcast Strategy Intensive

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1. From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool (00:00:00)

2. One of the most dangerous mistakes you can make with your podcast (00:01:07)

3. Sponsor-backed vs. self-sponsored podcasts: What’s the key difference? (00:05:42)

4. Three essential questions to shape your podcast topics and calls to action (00:13:51)

5. A real-world example of how to weave sales messages seamlessly into your episodes (00:19:08)