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Kandungan disediakan oleh Shamanth Rao. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Shamanth Rao atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯

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Manage episode 398699539 series 2575608
Kandungan disediakan oleh Shamanth Rao. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Shamanth Rao atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.

Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/750-tests-matt-emery-turbine/
KEY HIGHLIGHTS
📍Product Market Fit (PMF) is vital; optimization won’t fix fundamental PMF issues.
📈 Analyze CPI vs. LTV to identify growth opportunities.
🔑 Defining PMF for games involves competitive retention and CPI thresholds.
🗂️ Prioritize improving retention over monetization for struggling games.
⚖️ Balance monetization to enhance retention without compromising user experience.
📌 Casual games are easier to optimize due to lower complexity.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

257 episod

Artwork
iconKongsi
 
Manage episode 398699539 series 2575608
Kandungan disediakan oleh Shamanth Rao. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Shamanth Rao atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.

Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/750-tests-matt-emery-turbine/
KEY HIGHLIGHTS
📍Product Market Fit (PMF) is vital; optimization won’t fix fundamental PMF issues.
📈 Analyze CPI vs. LTV to identify growth opportunities.
🔑 Defining PMF for games involves competitive retention and CPI thresholds.
🗂️ Prioritize improving retention over monetization for struggling games.
⚖️ Balance monetization to enhance retention without compromising user experience.
📌 Casual games are easier to optimize due to lower complexity.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

257 episod

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