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💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍

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Manage episode 381840326 series 2575608
Kandungan disediakan oleh Shamanth Rao. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Shamanth Rao atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue?
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-monetization-bozo-jankovic/

KEY HIGHLIGHTS
📊 While bidding is becoming a more and more prominent technology via which ads are served, optimization of mediation and waterfall setups is still an important strategy in maximizing ad revenues in mobile apps. Available tactics include:

  • Price point optimization of non-bidding ad networks 💰
  • Expanding optimization to non-tier1 markets 🌍
  • Bid floor optimization 📈
  • Latency optimization ⏱️
  • Price ceilings 🚫
  • AB testing new ad providers 🧪📊

**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

256 episod

Artwork
iconKongsi
 
Manage episode 381840326 series 2575608
Kandungan disediakan oleh Shamanth Rao. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Shamanth Rao atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue?
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-monetization-bozo-jankovic/

KEY HIGHLIGHTS
📊 While bidding is becoming a more and more prominent technology via which ads are served, optimization of mediation and waterfall setups is still an important strategy in maximizing ad revenues in mobile apps. Available tactics include:

  • Price point optimization of non-bidding ad networks 💰
  • Expanding optimization to non-tier1 markets 🌍
  • Bid floor optimization 📈
  • Latency optimization ⏱️
  • Price ceilings 🚫
  • AB testing new ad providers 🧪📊

**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

256 episod

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