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šAre You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billingš§
Manage episode 377071121 series 2575608
In this episode, we dive into a common pitfall weāve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean youāre paying 30-40% more than anticipated or that your campaignās performance isnāt as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening ā and what we recommend doing instead.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
257 episod
Manage episode 377071121 series 2575608
In this episode, we dive into a common pitfall weāve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean youāre paying 30-40% more than anticipated or that your campaignās performance isnāt as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening ā and what we recommend doing instead.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
257 episod
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