Be Persuasive: The Power Of Visual Thinking with Todd Cherches

The Mindful Marketer

Are you a Pied Piper of Persuasion?

Or are you petering out behind a screen?

Take a look at Canva, a company who took on a Titan Of Design - ADOBE — and is winning mindshare AND market share.

This Australian company is now valued at $40B and led by a young visionary, Melanie Perkins.

She summarizes the power of visual persuasion this way, “It shouldn’t matter where you are in the world, or socioeconomic status, or your skills and experience, everyone should have the ability to design.”

Now, I’m not a paid influencer for Canva, but I stand behind their mission!

Today we will give you some tools to win hearts and minds in the new hybrid work setting.

My friend Todd Cherches is a sought-after NYU professor, TEDxspeaker and columnist and a fellow member of the MarshallGoldsmith 100 Coaches community. He coined the term Visual Leadership.

Watch the LinkedIn Live replay now.

Here’s what you will learn in this episode:

✔️ How did Todd Cherches invent the term, Visual Leadership, and how does he define it? Now more than ever, every marketer must equip themselves with the visual leadership techniques required in this new hybrid world that we're living in. The absence of body language and cues we get from face to face conversations demands new skills for effective communication. Listen to Todd Cherches on how to get others to "see" what you're saying and inspire others to take action.

✔️ What did Todd learn from working with being persuasive when he visited the China Folk Villages theme park? – A place where he didn’t know the language? There's a lot of barriers to communication in all areas of our lives. We can't assume everyone speaks our language, understands terminologies & has our experiences. By using visuals, we counteract or overcome some of those barriers by creating a mental movie in someone's imagination so they can actually visualize.

Watch the LinkedIn Live replay now.

✔️ Reframing is one of the most often overlooked persuasion skills. Only seeing things from your perspective is a bad habit. Take time to take off your glasses and see things from another person's point of view. Change your perspective and get outside yourself. These are the vital points that author Todd Cherches discusses in his book VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life. Dedicate today to seeing the world from a new perspective.

✔️ Leaders not only need to be good storytellers, but they also need to be good story listeners. Look internally at your biases, assumptions, prejudices and filters and listen to other people pull out their stories and hear what people are experiencing. If you just put out memos and policies without any thoughts about who they're impacting or what your people want or need, it's a recipe for failure.

✔️ Look around you, find the surroundings that give you joy and inspiration. Do you find your environment as that fantastic trigger for calming your soul? A place where you allow yourself to ask what ifs? Where can you think strategically and use that time for self-reflection? Find that and see your visual leadership ideas born.

Click here for the replay.

Copyright 2021, Lisa Nirell. All rights reserved.

Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams.

Todd Cherches is the CEO and Co-founder of BigBlueGumball, an innovative New York City-based consulting firm specializing in leadership development, public speaking, and executive coaching. For more information, go to www.toddcherches.com.

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Copyright 2021, Lisa Nirell. All rights reserved.