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Rochelle Flint: Bremworth Chief Brand and Product Officer on NZ's first AI advert
Manage episode 442670886 series 2098285
New Zealand wool carpet company Bremworth is claiming to have made the country’s first TV commercial using Artificial Intelligence (AI).
Bremworth Chief Brand and Product Officer Rochelle Flint tells Heather du Plessis-Allan the AI advert is an innovative way to showcase and elevate the wool industry.
The use of AI is estimated to have reduced advertising spend by 60%.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
5724 episod
Manage episode 442670886 series 2098285
New Zealand wool carpet company Bremworth is claiming to have made the country’s first TV commercial using Artificial Intelligence (AI).
Bremworth Chief Brand and Product Officer Rochelle Flint tells Heather du Plessis-Allan the AI advert is an innovative way to showcase and elevate the wool industry.
The use of AI is estimated to have reduced advertising spend by 60%.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
5724 episod
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