Player FM - Internet Radio Done Right
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
John Mullen
Manage episode 427993984 series 182251
Kandungan disediakan oleh PodcastOne. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh PodcastOne atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Michael Harrison interviews John Mullen, General Manager of Hofstra University’s award-winning WRHU-FM Radio.
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263 episod
Manage episode 427993984 series 182251
Kandungan disediakan oleh PodcastOne. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh PodcastOne atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Michael Harrison interviews John Mullen, General Manager of Hofstra University’s award-winning WRHU-FM Radio.
…
continue reading
263 episod
Semua episod
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The Michael Harrison Interview
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Michael Harrison interviews radio legend and best selling author Richard Neer about the pop cultural nuances of Super Bowl LIX.
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The Michael Harrison Interview
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Michael Harrison interviews Lee Habeeb, the creator and host of the syndicated radio show "Our American Stories," about the importance of history and the power of storytelling.
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The Michael Harrison Interview
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Michael Harrison interviews WRVA, Richmond afternoon talk show host Jeff Katz about the Central VA water crisis and radio's role in helping people during disasters.
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The Michael Harrison Interview
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Michael Harrison interviews Vince Benedetto, the CEO and founder of Bold Gold Media Group (and a historian) about the legacy of Winston Churchill.
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The Michael Harrison Interview
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Michael Harrison engages in a conversation about the importance of local media with legendary Western Massachusetts journalist and author, G. Michael Dobbs.
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The Michael Harrison Interview
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Michael Harrison presents a tribute to one of the greatest radio talk show hosts of all time, the late Jim Bohannon who passed away two years ago on November 11, 2022. This podcast contains the last interview ever conducted with Jim.
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The Michael Harrison Interview
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Michael Harrison interviews nationally syndicated radio talk show host Lars Larson.
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The Michael Harrison Interview
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Michael Harrison interviews legendary NHL champion hockey coach, Mike Keenan.
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The Michael Harrison Interview
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Michael Harrison interviews billionaire entrepreneur John Catsimatidis about his holdings in the media, energy, food, real estate and sports industries.
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The Michael Harrison Interview
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Michael Harrison interviews talk media icon and best-selling author, Bill O’ Reilly.
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The Michael Harrison Interview
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Michael Harrison interviews Mike McVay, President of McVay Media, about the state of radio and communications.
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The Michael Harrison Interview
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Michael Harrison interviews nationally syndicated radio talk show host Rich Valdés about the role of Puerto Ricans in U.S. politics.
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The Michael Harrison Interview
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Michael Harrison interviews historian and investigative journalist Mark Shaw about conspiracy theories.
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The Michael Harrison Interview
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Michael Harrison chats with media consultant Walter Sabo about the career and legacy of the late Dr. Ruth Westheimer.
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The Michael Harrison Interview
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Michael Harrison interviews John Mullen, General Manager of Hofstra University’s award-winning WRHU-FM Radio.
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