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Michel Hogan - Brand Counsel: Unheroic Work, Toxic Delight, Weaponized Values and the Myth of Wow
Manage episode 322371703 series 2800079
Kandungan disediakan oleh The Matt Sodnicar Podcast and Matt Sodnicar. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Matt Sodnicar Podcast and Matt Sodnicar atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Michel Hogan, Brand Counsel, and author of "The Unheroic Work" generously teaches a masterclass on branding, marketing, values, integrity.
We cover the myth of excellence, the difference between expectations and experiences, lessons from her book and why she wrote it, not starting with Why, values misused as a promotional tool, and how values can flip and become a liability.
I'm on my second reading of her book, I've shared it with many, and if you're anywhere near your customer and their experience, you need to read it.
"You are the promises you keep."
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