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Kandungan disediakan oleh Daniel Murray. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Daniel Murray atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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270 - How to Monetize a Podcast, with George Macdonald

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Manage episode 429624825 series 2803920
Kandungan disediakan oleh Daniel Murray. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Daniel Murray atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Anyone can start a podcast. But not anyone can monetize one.

I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium?

Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships.

Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.

00:01:53 - Creating High-Performance Podcasts for Partnerships

00:06:16 - UK Sees Massive Growth in Podcast Consumption

00:09:51 - Brands Utilizing Podcasts for Advertising

00:15:46 - Podcasting Boosts Client Consideration and Awareness

00:17:42 - Promote Podcasts Across Various Channels

00:22:30 - Podcast Talent: Engaging and Relatable

00:24:36 - Balancing Ads and Content in Podcasts

00:27:40 - Qualities for Successful Podcast Partnerships

00:30:55 - Questions to Ask Before Podcast Sponsorship

00:32:25 - Podcasting: The Best Medium Out

Follow George:

LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk

Podcast: https://www.thehighperformancepodcast.com/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

  continue reading

422 episod

Artwork
iconKongsi
 
Manage episode 429624825 series 2803920
Kandungan disediakan oleh Daniel Murray. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Daniel Murray atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Anyone can start a podcast. But not anyone can monetize one.

I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium?

Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships.

Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.

00:01:53 - Creating High-Performance Podcasts for Partnerships

00:06:16 - UK Sees Massive Growth in Podcast Consumption

00:09:51 - Brands Utilizing Podcasts for Advertising

00:15:46 - Podcasting Boosts Client Consideration and Awareness

00:17:42 - Promote Podcasts Across Various Channels

00:22:30 - Podcast Talent: Engaging and Relatable

00:24:36 - Balancing Ads and Content in Podcasts

00:27:40 - Qualities for Successful Podcast Partnerships

00:30:55 - Questions to Ask Before Podcast Sponsorship

00:32:25 - Podcasting: The Best Medium Out

Follow George:

LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk

Podcast: https://www.thehighperformancepodcast.com/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

  continue reading

422 episod

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