Exceeding Expectations with Brad Allen

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

In an industry that runs on commission, it’s easy to see why a lot of real estate professionals have a hard time making a significant up-front investment in clients the may not lead to a sale. But that investment is a cornerstone of Brad Allen's business, from marketing to personnel and everywhere in between. Armed with the belief that one agent can’t be prolific and provide a high level of service, Brad started The ART of Real Estate to provide a superior end-to-end experience for clients. With a full staff that includes a listing coordinator, videographer, photographer, closing coordinator and more, Brad has built a modern, successful brokerage that’s greater than the sum of its parts. In this interview, Brad Allen discusses the importance of setting clear expectations with potential clients, and explains why a first-year agent’s top priority shouldn’t be selling houses.